Attitudes towards Sugar & Sweeteners - UK - January 2017
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“Facing increased pressure from multiple sides to cut sugar, both retailers and food and drink manufacturers will need to demonstrate their commitment to improving public health. While the widespread suspicions of artificial sweeteners present a significant challenge, consumers’ openness to alternative sugar substitutes and to less sweet-tasting products also gives scope for companies to explore a wide range of options to achieve the desired sugar reductions.”
– Alice Baker, Research Analyst
This Report discusses the following key topics:
This Report focuses on sugar and sweeteners in all types of food and non-alcoholic drink that consumers buy, in terms of consumer attitudes and NPD (New product development).
The market size refers to the retail sales of “table-top” sugar and sweeteners which are bought as sweetening ingredients, for example for use in baking or adding to food/drink.
Sweeteners are defined by the EU as ‘substances used to impart a sweet taste to foods or in table-top sweeteners’, and can broadly be split into two types: artificial sweeteners and naturally derived sweeteners.
Artificial sweeteners are sugar substitutes which are made from chemically manufactured molecules, ie those which do not exist in nature. Examples include acesulfame K, aspartame, neotame, saccharin and sucralose.
Naturally derived sweeteners include any sweeteners which come from natural sources. Examples of zero-calorie naturally derived sweeteners include stevia (made from leaves of the stevia rebaudiana plant) and xylitol (made from birch).
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