Attitudes towards Sugar & Sweeteners - UK - January 2017
“Facing increased pressure from multiple sides to cut sugar, both retailers and food and drink manufacturers will need to demonstrate their commitment to improving public health. While the widespread suspicions of artificial sweeteners present a significant challenge, consumers’ openness to alternative sugar substitutes and to less sweet-tasting products also gives scope for companies to explore a wide range of options to achieve the desired sugar reductions.”
– Alice Baker, Research Analyst
This Report discusses the following key topics:
- Consumers’ amenability to less sweet tastes allows manufacturers options to cut sugar without replacing
- Explaining sweeteners could help to overcome concerns over reformulations
- Consumer openness to a range of sugar alternatives gives companies scope to experiment
This Report focuses on sugar and sweeteners in all types of food and non-alcoholic drink that consumers buy, in terms of consumer attitudes and NPD (New product development).
The market size refers to the retail sales of “table-top” sugar and sweeteners which are bought as sweetening ingredients, for example for use in baking or adding to food/drink.
Sweeteners are defined by the EU as ‘substances used to impart a sweet taste to foods or in table-top sweeteners’, and can broadly be split into two types: artificial sweeteners and naturally derived sweeteners.
Artificial sweeteners are sugar substitutes which are made from chemically manufactured molecules, ie those which do not exist in nature. Examples include acesulfame K, aspartame, neotame, saccharin and sucralose.
Naturally derived sweeteners include any sweeteners which come from natural sources. Examples of zero-calorie naturally derived sweeteners include stevia (made from leaves of the stevia rebaudiana plant) and xylitol (made from birch).
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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