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Description

Description

“Eco-consciousness is rising quickly through regulatory efforts and media communications. Chinese consumers are starting to take waste problems seriously, hidden behind the boom of fast fashion, online shopping and delivery services. Instead of pushing the problems to the brands, most consumers have been making efforts to avoid single-use items and are reusing packaging. New ideas in sustainable packing, such as creating eco-chic trends, building convenient collection systems for recycling, and offering fun and customised experiences, can effectively engage consumers with brand activities, and also benefit the long-term brand-customer relationship. Finally, it is extremely important for brands to interactively communicate the goals and processes of sustainable approaches with consumers, to avoid them being seen as marketing gimmicks.”
– Yuxi Shao, Associate Research Analyst

This report looks at the following areas:

  • Eco-chic trend in reusable packs
  • Convenient waste collection system
  • Fun and customised experience of refill station

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

          • The consumer
            • Plastic waste ranks top in packaging waste
              • Figure 1: Production of packaging waste, December 2019
            • Cardboard box usage driven by online shopping, especially among high-income families
              • Figure 2: Use of cardboard boxes, by selected demographics, December 2019
            • High awareness of recycling cardboard boxes and plastic bottles
              • Figure 3: Recycling behaviours, December 2019
            • Over 70% of plastic boxes and polystyrene trays end up in rubbish dumps
              • Figure 4: Recycling behaviours, December 2019
            • Avoiding single-use items and reusing packaging has become common sense
              • Figure 5: Sustainable efforts in purchasing, December 2019
            • Bulk and refill packs welcomed by families with children
              • Figure 6: Buying larger bulk packs instead of lots of smaller individual packs, by family structure, December 2019
              • Figure 7: Buying refill packs instead of a new whole pack, by family structure, December 2019
            • Trendy “own packaging” for shopping is an opportunity
              • Figure 8: Using own packaging for shopping, by education level, December 2019
              • Figure 9: Developing a new habit of waste recycling is trendy, by education level, December 2019
            • High awareness of using less water and reducing food waste
              • Figure 10: Sustainable efforts in lifestyles, December 2019
            • Smart home appliances could help to achieve sustainability
              • Figure 11: Selected sustainable efforts in lifestyles, by monthly household income, December 2019
            • Waste disposal issue perceived as urgent but not a priority
              • Figure 12: Consciousness of urgency, by city tier, December 2019
              • Figure 13: Corporate responsibility areas, March 2020
            • Importance of brands’ seeking support and help from consumers
              • Figure 14: It should be the responsibility of manufacturers/brands rather than consumers to do recycling, by monthly household income, December 2019
              • Figure 15: I will follow others to do recycling, instead of being the first to do it, By monthly household income, December 2019
            • Perception of reduction of plastic usage and packaging not optimistic compared with other countries
              • Figure 16: Sustainability factors, by country, July 2019
            • What we think
            • Issues and Insights

              • Eco-chic trend in reusable packs
                • The facts
                  • The implications
                    • Figure 17: Starbucks cup collection
                    • Figure 18: Other reusable pack formats
                  • Convenient waste collection system
                    • The facts
                      • The implications
                        • Figure 19: Online recycle station
                      • Fun and customised experience of refill station
                        • The facts
                          • The implications
                            • Figure 20: Refill stations
                        • Market Factors

                          • Growth of delivery services worsens packaging problem
                            • Figure 21: Number of parcels, 2015-19
                            • Figure 22: Users of food delivery services, 2016-19
                          • Strict waste regulations take effect
                            • Figure 23: Garbage sorting station
                          • Power of social media in communicating sustainability
                              • Figure 24: A sustainability-related campaign
                          • The Consumer – What You Need to Know

                            • Plastic waste ranks top in packaging waste
                              • Over 70% of plastic boxes and polystyrene trays end up in rubbish dumps
                                • Trendy “own packaging” for shopping is an opportunity
                                  • Smart home appliances could help to achieve sustainability
                                    • Waste disposal issue perceived as urgent but not a priority
                                    • Production of Packaging Waste

                                      • Plastic waste ranks the top in packaging waste
                                        • Figure 25: Production of packaging waste, December 2019
                                      • Plastic box waste related to “single economy”
                                        • Figure 26: Use of plastic boxes, by family structure, December 2019
                                      • More plastic drinks bottles produced by the high-income group
                                        • Figure 27: Use of plastic bottles, by monthly household income, December 2019
                                      • Polystyrene tray waste increases with fresh grocery shopping in supermarkets or online
                                        • Figure 28: Use of polystyrene boxes/trays, by selected demographics, December 2019
                                      • Cardboard box usage driven by online shopping, especially among high-income families
                                        • Figure 29: Use of Cardboard boxes, by selected demographics, December 2019
                                    • Recycling Behaviours

                                      • High awareness of recycling cardboard boxes and plastic bottles
                                        • Figure 30: Recycling behaviours, December 2019
                                      • Over 70% of plastic boxes and polystyrene trays end up in rubbish dumps
                                        • Figure 31: Recycling behaviours, December 2019
                                      • Harmful waste recycling awareness is low among people with low educational background
                                        • Figure 32: Recycling behaviours, by education level, December 2019
                                      • Young people are more active in used clothes recycling
                                        • Figure 33: Recycling behaviours, by age group, December 2019
                                      • Collecting and recycling food waste are two different concepts
                                        • Figure 34: Recycling of food waste, by city, December 2019
                                    • Sustainable Efforts in Purchasing

                                      • Avoiding single-use items and reusing packaging has become common sense
                                        • Figure 35: Sustainable efforts in purchasing, December 2019
                                      • Bulk and refill packs welcomed by families with children
                                        • Figure 36: Buying larger bulk packs instead of lots of smaller individual packs, by family structure, December 2019
                                        • Figure 37: Buying refill packs instead of a new whole pack, by family structure, December 2019
                                      • Paid recyclable/biodegradable packaging has more potential in the future
                                        • Figure 38: Buying products with recyclable/biodegradable packaging, by monthly household income, December 2019
                                        • Figure 39: I am willing to pay more for sustainable packaging, by monthly household income, December 2019
                                      • Trendy “own packaging” for shopping is an opportunity
                                        • Figure 40: Using own packaging for shopping, by education level, December 2019
                                        • Figure 41: Developing a new habit of waste recycling is trendy, by education level, December 2019
                                      • Brands’ recycling activities could be restricted by geographic differences
                                        • Figure 42: Sending product packaging back to brands for recycling, by city tier, December 2019
                                    • Sustainable Efforts in Lifestyles

                                      • High awareness of using less water and reducing food waste
                                        • Figure 43: Sustainable efforts in lifestyles, December 2019
                                      • Willingness to compromise convenience or comfort differs in generation
                                        • Figure 44: Selected sustainable efforts in lifestyles, by age group, December 2019
                                      • Smart home appliances could help to achieve sustainability
                                        • Figure 45: Selected sustainable efforts in lifestyles, by monthly household income, December 2019
                                      • Women are making efforts more proactively
                                        • Figure 46: Selected sustainable efforts in lifestyles, by gender, December 2019
                                    • Attitudes towards Recycling

                                      • Waste disposal issue perceived as urgent but not a priority
                                        • Figure 47: Consciousness of urgency, by city tier, December 2019
                                        • Figure 48: Corporate responsibility areas, March 2020
                                      • Using less outweighs doing recycling afterwards
                                        • Figure 49: It's more important for brands to use less packaging during production than to manage waste recycling afterwards, by family structure, December 2019
                                        • Figure 50: Reducing product waste is more important than reducing packaging waste, by family structure, December 2019
                                      • Importance of brands’ seeking support and help from consumers
                                        • Figure 51: It should be the responsibility of manufacturers/brands rather than consumers to do recycling, by monthly household income, December 2019
                                        • Figure 52: I will follow others to do recycling, instead of being the first to do it, by monthly household income, December 2019
                                      • Convenience is something young consumers might find difficult to give up for waste recycling
                                        • Figure 53: Even if there was no penalty, I would still do recycling, by age group, December 2019
                                        • Figure 54: I won't give up my convenience to do recycling, by age group, December 2019
                                      • Sustainability is not the secondary issue to consider after quality
                                        • Figure 55: As long as the product quality is high, corporate social responsibility wouldn't affect my purchase, by gender, December 2019
                                        • Figure 56: Most sustainability-related activities organised by brands are just marketing gimmicks, by gender, December 2019
                                      • Perception of reduction of plastic usage and packaging not optimistic compared with other countries
                                        • Figure 57: Sustainability factors, by country, July 2019
                                    • Appendix – Methodology and Abbreviations

                                      • Methodology
                                        • Abbreviations

                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                        • Market

                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                        • Consumer

                                          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                        • Brand/Company

                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                        • Data

                                          Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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