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Attitudes towards Video and TV - UK - August 2018

“Competition within the video subscription streaming market is set to increase considerably over the coming years as major new players, from Apple to YouTube, introduce new services. Many of these services look as if they will be combining TV content with other media formats, including music, which could help boost their appeal against market leader Netflix”.

- Rebecca McGrath, Senior Media Analyst

This report will cover the following areas:

  • Many new subscription services to enter market and challenge Netflix’s crown
  • Voice activation is the next step for TV discovery

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • England’s World Cup run boosts live TV viewing figures
              • Some 71% of TV viewing is of broadcast television
                • Pay-tv revenue falls
                  • Figure 1: UK broadcast industry income, 2014-17
                • Subscription streaming services grow revenue by 35% in 2017
                  • Key players
                    • BT and Sky retain Premier League rights …
                      • … as Amazon enters the game
                        • YouTube introduces new subscription service YouTube Premium
                          • Apple set to launch a video streaming service
                            • The consumer
                              • Over half of live viewers watch Freeview
                                • Figure 2: Services used to watch live TV, June 2018
                              • Paid-for subscriptions are the main way people watch TV on-demand
                                • Figure 3: Services used to watch on-demand TV, June 2018
                              • Eight in 10 paid-for streamers use Netflix
                                • Figure 4: Use of paid-for streaming services, June 2018
                              • More than half of TV viewers are struggling to choose what to watch
                                • Figure 5: Live and on-demand TV habits, June 2018
                              • Voice activation is beginning to play an important role in discovery
                                • Figure 6: Attitudes towards watching TV, June 2018
                              • What we think
                              • Issues and Insights

                                • Many new subscription services to enter market and challenge Netflix’s crown
                                  • The facts
                                    • The implications
                                      • Voice activation is the next step for TV discovery
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • England’s World Cup run boosts live TV viewing figures
                                              • Some 71% of TV viewing is of broadcast television
                                                • Pay-TV revenue falls
                                                  • Subscription streaming services grow revenue by 35% in 2017
                                                    • Factual TV genres further grows its audience share
                                                      • Fox and Comcast bid to take over Sky
                                                        • BBC and Channel 4 to launch bid for UKTV
                                                        • Market Background

                                                          • England’s World Cup run boosts live TV viewing figures
                                                            • Some 71% of TV viewing is of broadcast television
                                                              • Pay-TV revenue falls
                                                                • Figure 7: UK broadcast industry income, 2014-17
                                                              • Subscription streaming services grow revenue by 35% in 2017
                                                                • Figure 8: Online audio-visual revenues, 2014-17
                                                              • Fox and Comcast bid to take over Sky
                                                                • BBC and Channel 4 to launch bid for UKTV
                                                                  • Netflix’s global growth slower than expected
                                                                    • The entertainment genre has a strong 2017
                                                                      • Factual TV genre further grows its audience share
                                                                        • Figure 9: Share of TV audience, by genre, 2017
                                                                    • Key Players – What You Need to Know

                                                                      • BT and Sky retain Premier League rights …
                                                                        • … as Amazon enters the game
                                                                          • Disney to launch a subscription streaming service in US
                                                                            • BBC, Channel 4 and ITV reportedly in talks to launch combined streaming service
                                                                              • YouTube introduces new subscription service YouTube Premium
                                                                                • Apple set to launch a video streaming service
                                                                                  • Sky and Netflix agree new partnership
                                                                                  • Launch Activity and Innovation

                                                                                    • BT and Sky retain Premier League rights …
                                                                                      • … as Amazon enters the game
                                                                                        • New major streaming services set to launch
                                                                                          • Disney to launch a subscription streaming service in US
                                                                                            • BBC, Channel 4 and ITV reportedly in talks to launch combined streaming service
                                                                                              • YouTube introduces new subscription service YouTube Premium
                                                                                                • Apple set to launch a video streaming service
                                                                                                  • Sky and Netflix agree new partnership
                                                                                                  • The Consumer – What You Need to Know

                                                                                                    • Nearly nine in 10 watch live TV
                                                                                                      • Subscriptions streaming is the main way people watch TV on-demand
                                                                                                        • More than eight out of 10 subscription users watch Netflix
                                                                                                          • More than half of TV viewers are struggling to choose what to watch
                                                                                                            • More than a third of TV viewers look for additional content
                                                                                                              • Voice activation is beginning to play an important role in discovery
                                                                                                                • Younger people are actively looking for more diverse casts
                                                                                                                • Live TV Viewership

                                                                                                                  • Nearly nine in 10 watch live TV
                                                                                                                    • Broadcasters band together to promote TV advertising
                                                                                                                      • Figure 10: Live TV viewership, June 2018
                                                                                                                    • Over half of live viewers watch Freeview
                                                                                                                      • Figure 11: Services used to watch live TV, June 2018
                                                                                                                  • On-demand TV Viewership

                                                                                                                    • Paid-for subscriptions are the main way people watch TV on-demand
                                                                                                                      • YouTube Premium and Apple may offer more comprehensive subscriptions
                                                                                                                        • Figure 12: On-demand TV viewership, June 2018
                                                                                                                        • Figure 13: Services used to watch on-demand TV, June 2018
                                                                                                                      • Six in 10 watch free streaming services
                                                                                                                        • Facebook further develops its video platform
                                                                                                                          • More than half of people record television
                                                                                                                            • Figure 14: Watch recorded television, June 2018
                                                                                                                        • Use of Paid-for Streaming Service

                                                                                                                          • More than eight out of 10 subscription users watch Netflix
                                                                                                                            • Figure 15: Use of paid-for streaming services, June 2018
                                                                                                                            • Figure 16: Repertoire of use of paid-for streaming service, June 2018
                                                                                                                          • Amazon acquires rights to Premier League games
                                                                                                                          • Live and On-demand TV Habits

                                                                                                                            • More than half of TV viewers are struggling to choose what to watch
                                                                                                                              • Netflix begins personalising content images
                                                                                                                                • Figure 17: Live and on-demand TV habits, June 2018
                                                                                                                              • On-demand TV is more likely to be watched on a mobile device than live TV
                                                                                                                                • TV guide still plays an important role in discovery
                                                                                                                                  • Figure 18: Live TV habits, June 2018
                                                                                                                                • People split their time fairly evenly between live and on-demand content
                                                                                                                                  • Figure 19: Time spent watching live and on-demand TV, June 2018
                                                                                                                              • Attitudes towards Watching TV

                                                                                                                                • More than a third of TV viewers look for additional content
                                                                                                                                  • Figure 20: Attitudes towards watching TV, June 2018
                                                                                                                                  • Figure 21: Attitudes towards watching TV (statements answered “yes” to), by age, June 2018
                                                                                                                                • Younger people have a greater preference for short TV adverts
                                                                                                                                  • Voice activation is beginning to play an important role in discovery
                                                                                                                                    • Younger people are actively looking for more diverse casts
                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                        • Abbreviations
                                                                                                                                          • Consumer research methodology

                                                                                                                                          Attitudes towards Video and TV - UK - August 2018

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