Attitudes towards Video and TV - UK - October 2019
“While live TV remains important, the decline in live viewing time in recent years shows little sign of change. Younger demographics are prioritising short-form video on social networks and are spending their money on streaming services rather than traditional pay-TV contracts. While Netflix continues to lead the streaming market, competition is set to intensify as Disney and Apple enter the fold, making the success of original productions even more vital.”
– Matt King, Category Director – Technology and Media
This report examines the following issues:
- Live TV is in decline but will retain importance for some time yet
- How many streaming platforms can the market sustain?
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