Australia and New Zealand Outbound - October 2011
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Australia and New Zealand are both high-profile destinations on the world tourism stage but their own citizens are equally important to global tourism. Over 9 million travellers left these two countries in 2010 to holiday, take in new cultures, conduct business and visit friends and relatives (VFR) abroad. On balance, New Zealanders are the more ‘well-travelled’ of the two nations – in 2010, one third of all Australians headed overseas, compared to half of those from New Zealand.
The full brunt of the global recession has ebbed, but economic conditions remain volatile in 2011, rocked by rising inflation and pressure on consumers’ purses. Nevertheless, the rebounding economies in 2010 had a positive effect on appetite for outbound travel. Australian outbound travel was barely impacted by the recession and the market grew by an astounding 13% in 2010 alone – double the volume growth in 2008. This impressive growth has also channelled into value growth. In 2010, Australia moved into the United Nations World Tourism Organisation (UNWTO)’s top ten global ranking for tourism expenditure in 2010, sitting in tenth place.
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