Auto Financing - Canada - December 2015
“Many auto finance consumers are looking for more clarity. Increased transparency, no ‘fine-print’ clauses and clear communication are ways to increase customer satisfaction and referral business.”
– Sanjay Sharma, Senior Financial Services Analyst
This report discusses the following key topics:
- Overall affordability is the most important decision factor
- Dealership financing, bank loans and manufacturer financing are the three top non-self-financing choices
- Satisfaction with dealership finance is high
- Consumers are generally cautious about loan terms and monthly payments
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