Auto Influencers - China - February 2020
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“Communications between automotive influencers and consumers are more active than we had expected in both means of contact points and interactive engagements. Automotive influencers have significant impact on consumers’ car purchasing consideration, especially on car grades of interior specification. On the other hand, consumers have a clear understanding and preference when they read content posted by different types of influencers. The1990s and later generation are more interested in car performance reviews posted by individual bloggers and show stronger interest in open discussion with both bloggers and other users. It is crucial for brands to understand and develop automotive influencer marketing strategies, depending on different targets at different stages.”
– Terence Zhou, Senior Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.