Auto Market Beat - Q1 - China - March 2020
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“With the rough start and overall sales being impacted by the outbreak in the first quarter of 2020, how to show an outstanding performance in the following quarters becomes a common question for brands. From the perspective of product development, Toyota, BMW and Mercedes-Benz gained positive growth against an overall drop, by consistently launching variants together with their marketing strategies of interacting with consumers. When it comes to marketing channels, traditional offline marketing models were impacted significantly since the outbreak, which boosts the share of online marketing that initially has grown along with the penetration and impact of social network. Brands should actively maintain and further engage with users in the immediate interactive formats such as live streaming by enhancing their collaboration with auto KOLs at different stages of marketing process."
– Terence Zhou, Senior Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.