Automotive Innovations - US - February 2015
“User convenience and driver distraction collide as smartphones become more and more a part of the in-car experience. Safety comes first for consumers, even in an area of increasing access to in-car apps and smartphone integration.”
– Tim Healey, Research Analyst – Automotive
This report looks at the following areas:
- Consumers need to be connected
- Safety still matters
This report examines innovations in the automotive industry, and provides insight into how today’s innovations are changing the market.
Innovation has always been a big part of the automotive industry, but unprecedented innovations are happening now as the development of new technology continues to accelerate. There are plenty of mechanical innovations fueling horsepower wars as automakers race to claim that they offer the best performance cars for the money, and of course there are plenty of innovative ways in which OEMs are working to reduce fuel consumption as they work to create “greener” cars. Not to mention, there are many innovations focusing on creature comforts for drivers and passengers, and on safety, and on autonomous driving…the list goes on. Additionally, automakers are concentrating heavily on ways in which smartphones can be further integrated into automobiles.
Types of vehicles referenced in Auto Innovations include the following: all cars, station wagons, sedans, pickup trucks, vans, minivans, crossover utility vehicles, and sport utility vehicles (SUVs). Regarding in-car innovations, categories discussed include but are not limited to comfort/convenience features, technology/audio features, and safety features.
With consumers continuing to embrace smartphone technology and continuing to show a reluctance to disconnect while driving or riding in a car, and with the automotive industry constantly searching for innovations that improve performance, safety, and fuel economy, this is an area of the industry that is unlikely to stop growing anytime soon. Today’s cars are more reliable, safer, and better performing than ever, so the OEMs (original equipment manufacturers) and aftermarket suppliers who can out-innovate their competitors will be able to gain a much-needed edge.
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