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Automotive Innovations - US - May 2018

Within the extremely competitive automotive industry, manufacturers are constantly researching, developing, and introducing new automotive innovations that improve safety, connectivity, comfort and convenience for consumers.

The proliferation of radar-based technology, which introduced features like automatic emergency braking and blind-spot detection raised the bar for automotive safety technology, while improvements in wireless connectivity and infotainment systems pave new roads for a completely new driving experience in a world with increasing automation.

This report examines the following issues:

  • Widespread concern over distracted driving
  • Younger car owners prefer their smartphones over vehicle infotainment systems
  • Lower-funnel shoppers may be experiencing sticker shock

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • The issues
            • Widespread concern over distracted driving
              • Figure 1: Attitudes toward automotive innovations, March 2018
            • Younger car owners prefer their smartphones over vehicle infotainment systems
              • Figure 2: Attitudes toward automotive innovations, by generation, March 2018
            • Lower-funnel shoppers may be experiencing sticker shock
              • Figure 3: Attitudes toward automotive innovations, by purchase intent, March 2018
            • The opportunities
              • Market seeks safety innovations
                • Figure 4: Innovation interest, March 2018
              • Different driving routines shape consumer preferences for innovation
                • Figure 5: Innovation interest, by traffic jam frequency, March 2018
              • More consumers say they’ll trust self-driving cars after proof of concept
                • Figure 6: Attitudes toward self-driving cars, January 2017 - March 2018
              • What it means
              • The Market – What You Need to Know

                • Purchase intent bumps up in March 2018
                  • Parents account for a larger share of low-funnel shoppers
                    • Increased regulation may follow fatal Tesla and Uber accidents
                      • Introduction of 5G wireless opens doors for automotive connectivity
                      • Market Factors

                        • Purchase intent shows a slight bounce
                          • Figure 7: Purchase intent, March 2018
                          • Figure 8: Purchase intent, July 2016 – March 2018
                        • One and two children households show the most immediate purchase intent
                          • Figure 9: Number of children in the household, by vehicle purchase intent, March 2018
                        • 5G connectivity paves new roads for automotive innovation
                          • Regulatory environment continues a wait and see approach
                            • Lawyers left to determine liability in accidents using automated features
                            • Key Players – What You Need to Know

                              • General Motors introduces its “Marketplace” feature in 2018
                                • Lincoln pairs premium customer service with personal app
                                  • Uber’s self-driving car pilot on hold after fatal pedestrian accident
                                    • Fatal Tesla accident reignites debate on semi-autonomous features
                                      • Brands add Amazon’s Alexa to their infotainment systems
                                        • Toyota plans vehicle-to-vehicle communication technology for 2021
                                        • What’s Working?

                                          • General Motors kicks off Marketplace feature in 2018
                                            • The Lincoln App extends white glove service outside of the dealership
                                              • Figure 10: Lincoln Motor Company informational email, informational email, August 2017
                                            • Waymo removes safety driver in self-driving car program
                                            • What’s Struggling?

                                              • Tesla Autopilot under extra scrutiny following Mountain View accident
                                                • Uber’s self-driving program suspended after fatal accident
                                                • What’s Next?

                                                  • Smart cars for smart phones and smart homes
                                                    • Figure 11: Mitsubishi informational email, January 2018
                                                  • Toyota announced V2V technology for 2021
                                                  • The Consumer – What You Need to Know

                                                    • Different driving routines impact desire for automotive innovations
                                                      • Blind spot assistance a favorite among ADAS features
                                                        • A third of parents want to order food for pick up and skip drive-thru lines
                                                          • Consumer trust in self-driving tech remains tentative
                                                          • Driving Situation and Frequency

                                                            • Driving routines vary among general public
                                                              • Figure 12: Driving situation and frequency, march 2018
                                                            • Half of urban residents drive in bumper to bumper traffic at least weekly
                                                              • Figure 13: Driving situation and frequency, by area, March 2018
                                                            • Half of car owners are daily drivers
                                                              • Figure 14: Driving situation and frequency, March 2018
                                                              • Figure 15: Driving situation and frequency (NETS), March 2018
                                                            • Men and women equally likely to be daily drivers, but men take longer trips more often
                                                              • Figure 16: daily vs non-daily drivers, by gender, March 2018
                                                              • Figure 17: Driving situation and frequency, by gender, March 2018
                                                          • Innovation Interest

                                                            • Safety tops list of desired innovations
                                                              • Figure 18: Innovation interest, March 2018
                                                            • Lower-funnel shoppers more interested in social media innovations
                                                              • Figure 19: Innovation interest, by purchase intent, March 2018
                                                            • Younger generations want convenience, speed, and social media
                                                              • Figure 20: Innovation interest, by generation, March 2018
                                                            • High net worth individuals value comfort over speed
                                                              • Figure 21: Innovation interest, by value of household investable assets, March 2018
                                                            • Traffic jam drivers receptive to innovations
                                                              • Figure 22: Innovation interest, by traffic jam frequency, March 2018
                                                            • Men more interested in convenience and speed; women seek safety
                                                              • Figure 23: Innovation interest, by gender, March 2018
                                                          • Autonomous Technology

                                                            • Three quarters of consumers want blind spot assistance while driving
                                                              • Figure 24: Autonomous technology, March 2018
                                                            • Traffic jam drivers interested in adaptive cruise control
                                                              • Figure 25: Autonomous technology, by traffic jam frequency, March 2018
                                                            • Older generations show more interest in safety related autonomous tech
                                                              • Figure 26: Autonomous technology, by generation, part 1, March 2018
                                                              • Figure 27: Autonomous technology, by generation, part 2, March 2018
                                                            • Asian and Hispanic consumers receptive to automated parking
                                                              • Figure 28: Autonomous technology, index to general population, by race and Hispanic origin, March 2018
                                                            • Younger drivers want automated parking features
                                                              • Figure 29: General Motors Cadillac lineup, direct mail, March 2018
                                                              • Figure 30: Autonomous technology, by gender and age, March 2018
                                                          • Infotainment Features

                                                            • Finding gas stations tops desired infotainment features
                                                              • Figure 31: Infotainment features, March 2018
                                                            • Parents most willing to look for meals on the go
                                                              • Figure 32: Infotainment features, by parental status, March 2018
                                                              • Figure 33: Infotainment features, by parental and relationship status, March 2018
                                                            • Young women receptive to automotive related services
                                                              • Figure 34: Infotainment features – gas and service, by gender and age, March 2018
                                                            • Retail, food and drink opportunities to reach young men
                                                              • Figure 35: Infotainment features – commerce services, by gender and age, March 2018
                                                          • Attitudes toward Automotive Innovations

                                                            • General public concerned with distracted driving
                                                              • Figure 36: Attitudes toward automotive innovations, part 1, March 2018
                                                            • Four in ten car owners believe today’s cars will be obsolete in a few years
                                                              • Figure 37: Attitudes toward automotive innovations, part 2, March 2018
                                                            • Desire to multi-task and use social media lies with Millennials
                                                              • Figure 38: Attitudes toward automotive innovations, by generation, March 2018
                                                              • Figure 39: Attitudes toward automotive innovations, by traffic jam frequency, March 2018
                                                            • Smartphones preferred over infotainment system by younger car owners
                                                              • Figure 40: Attitudes toward automotive innovations, by generation, March 2018
                                                            • Sticker shock may convince shoppers they don’t need safety tech
                                                              • Figure 41: Attitudes toward automotive innovations, by purchase intent, March 2018
                                                          • Cluster Analysis of Attitudes toward Automotive Innovations

                                                              • Figure 42: Cluster analysis of attitudes toward automotive innovations, March 2018
                                                            • Connectivity Seekers
                                                              • Characteristics
                                                                • Figure 43: Attitudes toward automotive innovations, by cluster group, March 2018
                                                                • Figure 44: Profile of Connectivity Seekers, March 2018
                                                              • Opportunities
                                                                • Figure 45: Innovation interest – speed and connectivity, by cluster group, March 2018
                                                              • ADAS Advocates
                                                                • Characteristics
                                                                  • Figure 46: Innovation interest – safety and comfort, by cluster groups, March 2018
                                                                  • Figure 47: Profile of ADAS Advocates, March 2018
                                                                • Opportunities
                                                                  • Figure 48: Autonomous technology, by cluster groups, March 2018
                                                                • Self-sufficient Drivers
                                                                  • Characteristics
                                                                    • Figure 49: Profile of Self-sufficient Drivers, March 2018
                                                                  • Opportunities
                                                                  • Attitudes toward Self-driving Cars

                                                                    • Consumer trust in self-driving technology remains limited
                                                                        • Figure 50: Attitudes toward self-driving cars, March 2018
                                                                        • Figure 51: Attitudes toward self-driving cars, January 2017 - March 2018
                                                                      • Young men, Millennials and traffic jam drivers likely to be early adopters of self-driving tech
                                                                          • Figure 52: Attitudes toward self-driving cars, by age and gender, March 2018
                                                                          • Figure 53: Attitudes toward self-driving cars, by generation, March 2018
                                                                          • Figure 54: Attitudes toward self-driving cars, by traffic jam, March 2018
                                                                      • Appendix – Data Sources and Abbreviations

                                                                        • Data sources
                                                                          • Consumer survey data
                                                                            • Consumer qualitative research
                                                                              • Direct marketing creative
                                                                                • Abbreviations and terms
                                                                                  • Abbreviations
                                                                                    • Terms

                                                                                    Automotive Innovations - US - May 2018

                                                                                    US $4,395.00 (Excl.Tax)