Automotive Innovations - US - May 2019
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This report builds on the analysis presented in Mintel’s Automotive Innovations – US, May 2018 and Mintel’s Automotive Innovations – US, April 2017. Mintel defines automotive innovation as any process or technology that advances the market or industry.
Types of vehicles referenced in this report include the following: all cars, station wagons, sedans, pickup trucks, vans, minivans, crossover utility vehicles, and SUVs.
Regarding in-car innovations, categories discussed include but are not limited to comfort/convenience features, technology/audio features, and safety features.
AEV – An alternative energy vehicle that does not use an internal combustion engine as its sole power source. AEV is a catchall term that includes mild hybrids, plug-in hybrids, battery electric vehicles, and fuel cell vehicles.
"Whether consumers are ready or not, driverless cars are the future of the automotive industry. But given consumer reticence to adopt new automotive technology, OEMs and marketers will need to concentrate on long-term strategies, as opposed to short-term campaigns. Automakers need to educate consumers on the safety benefits of new features and slowly ease them into the new technology.
It will be crucial for automakers to reflect on what their goal is and who they’re trying to reach. The current state of the market shows dissonance between what consumers are asking for, what they think they want, and what they’re being given."
– Hannah Keshishian, Automotive analyst
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.