Automotive Innovations - US - May 2019
Covered in this report
This report builds on the analysis presented in Mintel’s Automotive Innovations – US, May 2018 and Mintel’s Automotive Innovations – US, April 2017. Mintel defines automotive innovation as any process or technology that advances the market or industry.
Types of vehicles referenced in this report include the following: all cars, station wagons, sedans, pickup trucks, vans, minivans, crossover utility vehicles, and SUVs.
Regarding in-car innovations, categories discussed include but are not limited to comfort/convenience features, technology/audio features, and safety features.
AEV – An alternative energy vehicle that does not use an internal combustion engine as its sole power source. AEV is a catchall term that includes mild hybrids, plug-in hybrids, battery electric vehicles, and fuel cell vehicles.
"Whether consumers are ready or not, driverless cars are the future of the automotive industry. But given consumer reticence to adopt new automotive technology, OEMs and marketers will need to concentrate on long-term strategies, as opposed to short-term campaigns. Automakers need to educate consumers on the safety benefits of new features and slowly ease them into the new technology.
It will be crucial for automakers to reflect on what their goal is and who they’re trying to reach. The current state of the market shows dissonance between what consumers are asking for, what they think they want, and what they’re being given."
– Hannah Keshishian, Automotive analyst
This report examines the following issues:
- What automakers want to know
- Where automakers can succeed
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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