Automotive Retailing - Ireland - April 2014
“Along with the rising cost of learning to drive, the high motor insurance premiums for consumers aged 16-24 likely explains why they are the least likely to personally own a car. As such, new car dealerships could consider offering one year’s free insurance for consumers in this age group after a specified period of time, possibly three years, should they demonstrate safe driving standards and remain with their insurer. This will not only help them to manage the costs of insuring a car but also encourage safer driving among young consumers, thus growing sales and developing a level of brand loyalty from this demographic.”
– James Wilson, Research Analyst
Some questions answered in this report include:
- What factors do Irish consumers consider important when buying a car?
- How has the current economic outlook impacted new car registrations?
- What types of car ownership arrangements are common in Ireland?
- What do Irish consumers think about the process of buying a car?
- Are public transport and cycling schemes credible alternatives to purchasing and travelling by car?
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