Automotive Retailing - Ireland - April 2014
US $1,367.00 (Excl.Tax)Excl. Tax Buy Now
“Along with the rising cost of learning to drive, the high motor insurance premiums for consumers aged 16-24 likely explains why they are the least likely to personally own a car. As such, new car dealerships could consider offering one year’s free insurance for consumers in this age group after a specified period of time, possibly three years, should they demonstrate safe driving standards and remain with their insurer. This will not only help them to manage the costs of insuring a car but also encourage safer driving among young consumers, thus growing sales and developing a level of brand loyalty from this demographic.”
– James Wilson, Research Analyst
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What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.