Automotive Retailing - Ireland - April 2016
“Safety is an important consideration for Irish consumers when buying a car. Introducing innovative safety features such as night vision and pedestrian detection can help car manufacturers to boost the appeal of their brands to consumers and reduce the number of accidents, injuries and deaths, thus improving the overall road safety of Ireland’s roads.”
– James Wilson, Research Analyst
This report answers the following key questions:
- What types of car ownership arrangements are common in Ireland?
- How did Irish consumers fund the purchase of their last car?
- Which features are most likely to influence Irish consumers when buying a car?
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