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Automotive Retailing - Ireland - April 2018

“Despite low levels of ownership in 2017, sales of Alternative-fuel Vehicles (AFVs) such as hybrids or electric cars continue to see year-on-year increases as Irish consumers become increasingly concerned with maximising fuel efficiency and minimising car running costs.”

- Brian O’Connor, Senior Consumer Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Total new car registrations, NI and RoI, 2013-18
          • Forecast
            • Figure 2: Indexed new car registrations, NI and RoI, 2013-23
          • Market factors
            • Fuel prices increase on the back of crude oil improvement
              • Dealerships key channel for car financing
                • Personal finances expected to remain stable
                  • Innovations
                    • The consumer
                      • Three quarters own a car
                        • Figure 3: Ownership of a car, NI and RoI, 2016 and 2018
                        • Figure 4: When consumers bought their car, and if it was new or second-hand, NI and RoI, January 2018
                        • Figure 5: Reasons why consumers do not currently personally own a car, NI and RoI, January 2018
                      • Petrol and diesel key choices for future car purchase
                        • Figure 6: Desired fuel type for future car purchase, NI and RoI, January 2018
                      • Smartphones use while driving a worry for four in five
                        • Figure 7: Agreement with statements relating to cars, NI and RoI, January 2018
                    • The Market – What You Need to Know

                      • New car registrations fall in 2017
                        • Crude oil value shifts petrol and diesel prices
                          • Car tax increasingly linked to emissions
                            • Dealerships key channel for car financing
                              • Consumers somewhat optimistic about their finances, less so about the economy
                              • Market Size and Segmentation

                                  • New car registrations expected to hit five-year low in NI in 2018
                                    • Figure 8: Total new car registrations, IoI, NI and RoI, 2013-23
                                    • Figure 9: Number of used imported cars registered, RoI, 2013-18
                                  • Electric/ Hybrid cars see huge year-on-year increase
                                    • Figure 10: New car registrations, by engine type, RoI, 2013-17
                                  • UK/NI sees increase in alternative-fuel cars too
                                    • Figure 11: Sales of new cars, by fuel type, UK (inc NI), 2013-17
                                  • Volkswagen top seller of 2017 in RoI, Ford for UK
                                    • Figure 12: New car registrations, by top 10 brands of cars, RoI, 2013-17
                                    • Figure 13: Manufacturer shares of new car registrations, 2013-17
                                • Market Drivers

                                  • Crude oil continues to regain value
                                    • Figure 14: Annualised Brent crude oil price per barrel, global, 2013-18
                                  • Petrol and diesel costs continue to increase
                                    • Figure 15: Indexed consumer prices for petrol and diesel, RoI, January 2015-February 2018
                                    • Figure 16: Indexed consumer prices for petrol and diesel, UK/NI, January 2015-February 2018
                                  • New road tax bands introduced for UK/NI
                                    • Figure 17: Vehicle Excise Duty Rates, April 2017
                                    • Figure 18: Vehicle Registration Tax, RoI, 2018
                                  • EU ruling could help boost more NI to RoI car imports
                                    • Dealerships key channel for car financing
                                      • Figure 19: Main reasons for saving by consumers, NI and RoI, October 2017
                                      • Figure 20: Main reason for taking out most recent loan, RoI and NI, November 2017
                                      • Figure 21: Car finance providers used, UK, February 2017
                                    • Improvement in outlook for personal finances
                                      • Figure 22: If consumers expect their personal financial situation to change in the next 12 months, NI and RoI, April 2017-March 2018
                                    • NI consumers pessimistic about the economy, RoI consumers confident
                                      • Figure 23: If consumers expect the general economic situation of NI/RoI to change in the next 12 months, NI and RoI, April 2017-March 2018
                                  • Companies and Brands – What You Need to Know

                                    • Scrappage scheme offered by major operators and the impact on green vehicle sales
                                      • SIMI sales figures
                                        • New models from Mercedes and Volkswagen released to Irish market
                                          • Donnelly Group goes ‘carbon-neutral’
                                          • Who’s Innovating?

                                              • Role of physical car dealership being challenged by the internet
                                                • AutoGravity aiming to streamline the car financing process
                                                  • Convergence of Autonomous and Electric Vehicles could make car ownership a hobby rather than a necessity
                                                  • Companies and Brands

                                                      • Agnew Group
                                                        • Key Facts
                                                          • Recent Developments
                                                            • BMW Group Ireland
                                                              • Key Facts
                                                                • Recent Developments
                                                                  • Ford Ireland
                                                                    • Key Facts
                                                                      • Recent Developments
                                                                        • Mercedes-Benz Ireland
                                                                          • Key Facts
                                                                            • Recent Developments
                                                                              • Nissan Ireland
                                                                                • Key Facts
                                                                                  • Recent Developments
                                                                                    • Peugeot Ireland
                                                                                      • Key Facts
                                                                                        • Recent Developments
                                                                                          • Renault Ireland
                                                                                            • Key Facts
                                                                                              • Recent Developments
                                                                                                • Volkswagen Ireland
                                                                                                  • Key Facts
                                                                                                    • Recent Developments
                                                                                                      • Audi Ireland
                                                                                                        • Key Facts
                                                                                                          • Recent Developments
                                                                                                            • Charles Hurst
                                                                                                              • Key Facts
                                                                                                                • Recent Developments
                                                                                                                  • Donnelly Group
                                                                                                                    • Key Facts
                                                                                                                      • Recent Developments
                                                                                                                        • MSL (Motor Service Limited) Group
                                                                                                                          • Key Facts
                                                                                                                            • Recent Developments
                                                                                                                              • Tesla
                                                                                                                                • Key Facts
                                                                                                                                  • Recent Developments
                                                                                                                                    • Toyota Ireland
                                                                                                                                      • Key Facts
                                                                                                                                        • Recent Developments
                                                                                                                                          • Opel-Vauxhall
                                                                                                                                            • Key Facts
                                                                                                                                              • Recent Developments
                                                                                                                                              • The Consumer – What You Need to Know

                                                                                                                                                • Three quarters of consumers personally own a car
                                                                                                                                                  • Diesel and petrol still key engine types for future purchases
                                                                                                                                                    • Safety on the minds of Irish motorists
                                                                                                                                                    • Car Ownership and When Last Car was Purchased

                                                                                                                                                        • Car ownership remains stable in 2018
                                                                                                                                                          • Figure 24: Ownership of a car, NI and RoI, 2016 and 2018
                                                                                                                                                          • Figure 25: Ownership of a car, by gender, NI and RoI, January 2018
                                                                                                                                                        • Ownership levels remain higher among mature consumers
                                                                                                                                                          • Figure 26: Ownership of a car, by age and social class, NI and RoI, January 2018
                                                                                                                                                        • A third of RoI drivers have bought second-hand two or more years ago
                                                                                                                                                          • Figure 27: When consumers bought their car, and if it was new or second-hand, NI and RoI, January 2018
                                                                                                                                                        • A lack of licence barrier to ownership growth
                                                                                                                                                          • Figure 28: Reasons why consumers do not currently personally own a car, NI and RoI, January 2018
                                                                                                                                                          • Figure 29: Consumers who do not currently have a driving licence, by gender, NI and RoI, January 2018
                                                                                                                                                          • Figure 30: Consumers who currently have a driving licence, but do not drive, by gender, NI and RoI, January 2018
                                                                                                                                                      • Fuel Preference for Future Car Purchase

                                                                                                                                                          • Traditional fuels still most desired for future cars
                                                                                                                                                            • Figure 31: Desired fuel type for future car purchase, NI and RoI, January 2018
                                                                                                                                                          • Petrol more desirable to NI consumers due to cost, RoI consumers prefer diesel
                                                                                                                                                            • Figure 32: Consumers who prefer petrol vs. diesel engine for future car purchase, NI and RoI, January 2018
                                                                                                                                                            • Figure 33: Average price per litre of petrol and diesel, UK and Ireland, April 2018
                                                                                                                                                          • Future diesel taxation/ bans could switch RoI purchasing intentions
                                                                                                                                                            • Figure 34: Indexed new car registrations, by engine type, RoI, 2013-17
                                                                                                                                                          • Over a quarter considering a hybrid for future purchase
                                                                                                                                                            • Figure 35: Consumers who would prefer hybrid engine for future car purchase, by gender and age, NI and RoI, January 2018
                                                                                                                                                          • Little immediate appetite for electric vehicles
                                                                                                                                                            • Figure 36: Consumers who prefer Pure Electric (ie uses rechargeable batteries) vs. Plug-in Hybrid (ie combines rechargeable batteries and external power source) engine for future car purchase, NI and RoI, January 2018
                                                                                                                                                            • Figure 37: Concerns about 100% electric vehicles, UK, September 2016
                                                                                                                                                          • Improvements to charger network could help boost interest in electric cars
                                                                                                                                                          • Attitudes towards Cars

                                                                                                                                                              • Strong concern with impact of devices on driver safety
                                                                                                                                                                • Figure 38: Agreement with statements relating to cars, NI and RoI, January 2018
                                                                                                                                                              • Device usage key concern
                                                                                                                                                                • Figure 39: Agreement with the statement ‘I am increasingly concerned about drivers using devices while driving’, by age, NI and RoI, January 2018
                                                                                                                                                              • Safety concerns for self-driving cars need to be addressed
                                                                                                                                                                • Figure 40: Agreement with the statement ‘I would be keen to purchase a driverless car in the future’, by gender, NI and RoI, January 2018
                                                                                                                                                                • Figure 41: Agreement with the statement ‘I worry that self-driving cars would be unsafe’, by gender, NI and RoI, January 2018
                                                                                                                                                              • Parents more likely to view car as a necessity
                                                                                                                                                                • Figure 42: Agreement with the statement ‘I could not survive without my car’, by presence and age of children in household, NI and RoI, January 2018
                                                                                                                                                              • Wi-Fi desired by RoI parents to keep kids entertained
                                                                                                                                                                • Figure 43: Agreement with the statement ‘I am interested in fitting my car with in-car Wi-Fi’, by presence and age of children in household, NI and RoI, January 2018
                                                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                              • Data sources
                                                                                                                                                                • Generational cohort definitions
                                                                                                                                                                  • Market size rationale
                                                                                                                                                                    • Abbreviations

                                                                                                                                                                    Automotive Retailing - Ireland - April 2018

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