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Description

Description

“Irish consumers intend to buy a car within the next two years. However, the uncertainty surrounding the Covid-19/coronavirus outbreak could see consumers delay big-ticket purchases such as new cars as they focus on essential expenditure. We would therefore expect to see new cars sales continue to struggle throughout 2020.”
– James Wilson, Research Analyst

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Report Scope
        • Executive Summary

            • The market
              • COVID-19 to drive further decline in new car registrations in 2020
                • Figure 1: Total new car registrations, NI and RoI, 2015-20
              • Market factors
                • Car prices rising in the UK/NI
                  • Diesel surcharge replaced by tax on nitrogen oxide emissions
                    • RoI abolishes electric-car grant for businesses
                      • RoI consumers see improvements to personal finances
                        • Impact of COVID-19 on Automotive Retailing
                          • Figure 2: Total new car registrations (adjusted for COVID-19), NI and RoI, 2015-25
                          • Figure 3: Short, medium and long-term impact on automotive retailing, IoI, April 2020
                        • Companies, brands and innovations
                          • The consumer
                            • Majority of consumers own a car
                              • Figure 4: Car ownership, NI and RoI, January 2020
                            • The lack of a driving licence is a major barrier
                              • Figure 5: Reasons why consumers do not currently personally own a car, NI and RoI, January 2020
                            • Irish consumers bought a car from new over two years ago
                              • Figure 6: When consumers bought their car, and if it was new or second-hand, NI and RoI, January 2020
                            • Consumers turning to friends and family for information about cars
                              • Figure 7: Information sources used to find out about cars, NI and RoI, January 2020
                            • Majority of Irish consumers intend to buy a car
                              • Figure 8: Intention to purchase a car in the next three years, NI and RoI, January 2020
                            • Irish consumers intend to buy a car in the next two years
                              • Figure 9: Timescale for purchasing a car in the next three years, NI and RoI, January 2020
                            • Consumers show a preference for used cars
                              • Figure 10: Type of car consumers intend to buy in the next three years, NI and RoI, January 2020
                            • What we think
                            • Impact of COVID-19 on Automotive Retailing

                              • Short, medium and long-term impact on the industry
                                • Figure 11: Short, medium and long-term impact on automotive retailing, IoI, April 2020
                              • Opportunities and Threats
                                • Focus on ‘clean’ transport provides opportunities for car retailers
                                  • 2008 financial crisis could point the way for car sales post-COVID-19
                                    • Impact on the market
                                      • COVID-19 will see bigger decline in new car sales across Ireland
                                        • Figure 12: Total new car registrations (adjusted for COVID-19), IoI, NI and RoI, 2015-25
                                        • Figure 13: Total new car registrations, IoI, NI and RoI, 2009-19
                                      • 2008 financial crisis behaviours could impact car purchase habits
                                        • Vehicle testing suspended in NI
                                          • COVID-19 outbreak impact fuel prices
                                            • Figure 14: Average road fuel prices for petrol and diesel, per month, NI, January 2020-April 2020
                                            • Figure 15: Average road fuel prices for petrol and diesel, per month, RoI, January 2020-April 2020
                                          • Bank of England cuts UK interest rate to historic low
                                            • How the crisis will affect automotive retailing’s key consumer segments
                                              • Consumers avoiding public transport due to COVID-19 concerns
                                                • Figure 16: Consumers who have tried to avoid public transport as a result of COVID-19, NI and RoI, April 2020
                                                • Figure 17: How concerned consumers are about the risk of being exposed to the coronavirus (also known as COVID-19), NI and RoI, April 2020
                                              • Reduced car usage during lockdown has positive impact on environment
                                                • Figure 18: Environmental and ethical issues most important to consumers, NI and RoI, November 2018
                                              • COVID-19 could car ownership models may change
                                                • How the crisis will affect key consumer segments
                                                  • Gen Zers will continue to be priced out of car ownership
                                                    • Lower income consumers will have other spending priorities
                                                      • How a COVID-19 recession will reshape the industry
                                                        • Higher unemployment could impact car purchase intention
                                                          • Irish consumers’ confidence impacted by COVID-19
                                                            • Figure 19: How consumers think their personal finances will change over the next 12 months, NI and RoI, January 2020-April 2020
                                                          • Financing car purchases will be a challenge post-COVID-19
                                                            • Figure 20: Amount that consumers currently have in savings and investments (excluding the value of main home and any pension savings), NI and RoI, November 2019
                                                          • Impact on the Marketing Mix
                                                            • Car showrooms will evolve
                                                              • Car prices a key factor for struggling consumers in post-COVID-19 world
                                                                • Car brands emphasising support offered in communications
                                                                  • COVID-19: UK & RoI Context
                                                                  • The Market – What You Need to Know

                                                                    • Ireland remains a difficult market for new-car dealers
                                                                      • Automotive sector to be impacted by COVID-19
                                                                        • Sustainably fuelled cars continue to grow their appeal
                                                                          • New-car prices falling in RoI, rising in the UK/NI
                                                                            • Nitrogen oxide tax replaces diesel surcharge in RoI
                                                                              • RoI consumers see personal finances improve
                                                                              • Market Size and Forecast

                                                                                  • 2019 sees new car registrations fall again
                                                                                    • Figure 21: Total new car registrations, IoI, NI and RoI, 2015-25
                                                                                  • Slow growth for new-car market
                                                                                    • Figure 23: Indexed total new car registrations, NI and RoI, 2015-25
                                                                                  • Used-car imports reach record high in RoI
                                                                                    • Figure 22: Number of used cars imported, RoI, 2015-19
                                                                                  • Volkswagen remains popular among RoI consumers
                                                                                    • Figure 23: New car registrations, by top 10 brands of cars, RoI, 2015-19
                                                                                  • UK/NI drivers favour Ford
                                                                                    • Figure 24: Manufacturer shares of new car registrations, UK (including NI), 2015-19
                                                                                  • Jeeps grow share but hatchbacks remain most popular type of car
                                                                                    • Figure 25: Top-selling types of cars (body type), RoI, 2015-19
                                                                                  • Consumers opting for greener cars
                                                                                    • Figure 26: New car registrations, by engine type, RoI, 2015-19
                                                                                    • Figure 27: Sales of new cars, by fuel type, UK (including NI), 2015-19
                                                                                • Market Drivers

                                                                                  • NI sees new-car prices continue to rise
                                                                                    • Figure 28: Car price inflation vs new and second-hand cars, UK (including NI), January 2018-January 2020
                                                                                    • Figure 29: Consumer price index vs car prices, RoI, January 2018-January 2020
                                                                                  • Irish consumers opting for grey cars
                                                                                    • Figure 30: Top five car colours, by market share, UK (including NI), 2019
                                                                                    • Figure 33: Top five car colours, by market share, RoI, 2019
                                                                                  • Fuel prices falling across Ireland
                                                                                    • Figure 31: Annualised road fuel prices (monthly), for unleaded petrol and diesel, NI, 2015-19
                                                                                    • Figure 32: Annualised road fuel prices (monthly), for unleaded petrol and diesel, RoI, 2015-19
                                                                                  • RoI consumers see finances improve, NI consumers continue to struggle
                                                                                    • Figure 33: Financial health of Irish consumers, NI and RoI, March 2019-April 2020
                                                                                  • Company car incentive ends for electric cars in RoI
                                                                                    • Electric-car grant to be retained in UK
                                                                                      • Nitrogen oxide emissions tax replaces diesel surcharge
                                                                                      • Companies and Brands – What You Need to Know

                                                                                        • Electric charge points being installed in Tesco carparks
                                                                                          • Subscription services offers new avenue to car ownership
                                                                                            • Coffee waste used to produce parts for Ford cars
                                                                                            • Who’s Innovating?

                                                                                              • ESB charge points to be available in Tesco carparks in RoI
                                                                                                • ‘Subscribe and Drive’ service launched by Nissan
                                                                                                  • Toyota building prototype city
                                                                                                    • Volkswagen virtual car dealer
                                                                                                      • Ford using coffee waste to produce car parts
                                                                                                      • Competitive Strategies – Key Players

                                                                                                          • Retailers
                                                                                                            • Agnew Group
                                                                                                              • Key facts
                                                                                                                • Recent developments
                                                                                                                  • Charles Hurst
                                                                                                                    • Key facts
                                                                                                                      • Recent developments
                                                                                                                        • Donnelly Group
                                                                                                                          • Key facts
                                                                                                                            • Recent developments
                                                                                                                              • Motor Service Limited Group
                                                                                                                                • Key facts
                                                                                                                                  • Recent developments
                                                                                                                                    • Manufacturers
                                                                                                                                      • Audi Ireland
                                                                                                                                        • Key facts
                                                                                                                                          • Recent developments
                                                                                                                                            • BMW Ireland
                                                                                                                                              • Key facts
                                                                                                                                                • Recent developments
                                                                                                                                                  • Ford Ireland
                                                                                                                                                    • Key facts
                                                                                                                                                      • Recent developments
                                                                                                                                                        • Mercedes-Benz Ireland
                                                                                                                                                          • Key facts
                                                                                                                                                            • Recent developments
                                                                                                                                                              • Nissan
                                                                                                                                                                • Key facts
                                                                                                                                                                  • Tesla
                                                                                                                                                                    • Key facts
                                                                                                                                                                      • Recent developments
                                                                                                                                                                        • Volkswagen
                                                                                                                                                                          • Key facts
                                                                                                                                                                            • Recent developments
                                                                                                                                                                            • The Consumer – What You Need to Know

                                                                                                                                                                              • Car ownership remains high
                                                                                                                                                                                • Friends and family a popular information source about cars
                                                                                                                                                                                  • Car purchase intentions high among Irish consumers
                                                                                                                                                                                    • Most consumers intend to buy a car in the next two years
                                                                                                                                                                                      • Consumers likely to buy second-hand when purchasing a new vehicle
                                                                                                                                                                                      • Car Ownership and When Last Car Purchased

                                                                                                                                                                                          • Most consumers own a car
                                                                                                                                                                                            • Figure 34: Car ownership, NI and RoI, January 2020
                                                                                                                                                                                          • Car ownership lowest among Gen Zers
                                                                                                                                                                                            • Figure 35: Car ownership, by age, NI and RoI, January 2020
                                                                                                                                                                                          • NI consumers own new car bought less than two years ago
                                                                                                                                                                                            • Figure 36: When consumers bought their car, and if it was new or second-hand, NI and RoI, January 2020
                                                                                                                                                                                          • Affluent consumers most likely to have bought a new car recently
                                                                                                                                                                                            • Figure 37: Consumers who own a car, which they bought new less than two years ago, by social class, NI and RoI, January 2020
                                                                                                                                                                                          • Lack of driving licence inhibiting car ownership
                                                                                                                                                                                            • Figure 38: Reasons why consumers do not currently personally own a car, NI and RoI, January 2020
                                                                                                                                                                                        • Information Sources for Car Information

                                                                                                                                                                                            • Friends and family the main source of car information
                                                                                                                                                                                              • Figure 39: Information sources used to find out about cars, NI and RoI, January 2020
                                                                                                                                                                                            • Young consumers turning to social media for information about cars
                                                                                                                                                                                              • Figure 40: Consumers who use social media to find out information about cars, by age, NI and RoI, January 2020
                                                                                                                                                                                              • Figure 41: Top five social-media platforms used, NI and RoI, March 2019
                                                                                                                                                                                            • Men accessing car information from a range of sources
                                                                                                                                                                                              • Figure 42: Information sources used to find out about cars, by gender, NI, January 2020
                                                                                                                                                                                              • Figure 43: Information sources used to find out about cars, by gender, RoI, January 2020
                                                                                                                                                                                          • Car Purchasing Intentions

                                                                                                                                                                                              • Most consumers intend to buy a car in the next three years
                                                                                                                                                                                                • Figure 44: Intention to purchase a car in the next three years, NI and RoI, January 2020
                                                                                                                                                                                              • Younger consumers most likely to purchase a new car
                                                                                                                                                                                                • Figure 45: Intention to purchase a car in the next three years, by age, NI and RoI, January 2020
                                                                                                                                                                                              • Purchase intention driven by household income
                                                                                                                                                                                                • Figure 46: Intention to purchase a car in the next three years, by household income, NI, January 2020
                                                                                                                                                                                                • Figure 47: Intention to purchase a car in the next three years, by household income, RoI, January 2020
                                                                                                                                                                                            • When Consumers Intend to Buy a Car

                                                                                                                                                                                                • Consumers interested in buying a car within the next 12 months
                                                                                                                                                                                                  • Figure 48: Timescale for purchasing a car in the next three years, NI and RoI, January 2020
                                                                                                                                                                                                • Men intending to buy a car in the next six months
                                                                                                                                                                                                  • Figure 49: Timescale for purchasing a car in the next three years, NI, January 2020
                                                                                                                                                                                                  • Figure 50: Timescale for purchasing a car in the next three years, RoI, January 2020
                                                                                                                                                                                              • Type of Car Consumers Intend to Buy

                                                                                                                                                                                                  • Consumers most likely to buy second-hand cars
                                                                                                                                                                                                    • Figure 51: Type of car consumers intend to buy in the next three years, NI and RoI, January 2020
                                                                                                                                                                                                  • Second-hand cars popular among Irish women
                                                                                                                                                                                                    • Figure 52: Consumers who intend to buy a second-hand car in the next three years, by gender, NI and RoI, January 2020
                                                                                                                                                                                                  • Full-time employees interested in buying new car
                                                                                                                                                                                                    • Figure 53: Consumers who intend to buy a new car in the next three years, by work status, NI and RoI, January 2020
                                                                                                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                  • Data sources
                                                                                                                                                                                                    • Market size rationale
                                                                                                                                                                                                      • Generational cohort definitions
                                                                                                                                                                                                        • Abbreviations

                                                                                                                                                                                                        About the report

                                                                                                                                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                        • The Consumer

                                                                                                                                                                                                          What They Want. Why They Want It.

                                                                                                                                                                                                        • The Competitors

                                                                                                                                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                        • The Market

                                                                                                                                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                        • The Innovations

                                                                                                                                                                                                          New Ideas. New Products. New Potential.

                                                                                                                                                                                                        • The Opportunities

                                                                                                                                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                        • The Trends

                                                                                                                                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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