Automotive Sponsorships and Lifestyle Marketing - US - March 2010
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Automotive sponsorships can drive sales, according to Mintel’s exclusive consumer research, so automakers are advised to leverage this marketing tactic to their advantage. However, doing so requires an understanding of what appeals to consumers.
Some of the topics covered in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.