B2B E-Commerce - UK - June 2015
"In absolute terms the B2B e-commerce market it is also growing at a faster rate than the B2C sector. Yet the B2B sector still has major growth opportunity. More than half of companies make purchases through e-commerce, but less than 22% of companies actually make sales through e-commerce."
Terry Leggett, Senior Analyst
This report answers the following questions:
- Why does B2B e-commerce have two separate routes to market?
- Is the potential complexity of a B2B sale a restriction on e-commerce activity?
- Are there major differences in industry penetration?
- With the market so dynamic are there major changes in the industry participants
EDI is a firmly established purchasing media that continues to grow market share due to the increasing importance of large companies and chains of both retailers and wholesalers. This is why e-commerce is more prevalent as a purchasing tool among larger companies. SMEs are a much less developed sector, and are typically targeted through website sales. However, this sector has become very dynamic, with B2B website sales already greater than B2C sales. Industry penetration remains low among smaller companies and there is substantial scope for growth.
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