Babies' and Childrens' Personal Care - Brazil - October 2015
"The majority of parents with children aged 8-12 at home report buying from one to three personal care products for their children, while a minority of them report buying from 7-12 products. Products that use licensed children’s characters or that are endorsed by athletes and/or artists well known by children, and products that bring technology and fun together could attract consumers. In addition, innovation in children’s oral hygiene products and clear information on the packaging of ingredients used could earn consumers’ loyalty even more.”
– Juliana Martins, Beauty and Personal Care Analyst
This report covers the following issues:
- How can companies encourage parents of children aged 8-12 to keep buying children's personal care products?
- Considering that many parents feel it is important to read the ingredients list of products, how can brands make this easier to consumers?
- There is potential for more innovation in children's oral care products
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