Babies' and Children's Personal Care Products, Nappies and Wipes: Inc Impact of COVID-19 - UK - April 2020
US $2,427.12 (Excl.Tax)Excl. Tax Buy Now
“The COVID-19 outbreak will slow value decline in 2020, as parents stockpile on essentials in the short-term. Buying behaviours will normalise however, and the category is set to continue on its downward trajectory as birth rates continue to decline and parents streamline their routines. The COVID-19 outbreak will leave household finances squeezed, which will see parents further cut back on spend. However niche brands with a natural/organic positioning or eco-ethical credentials have performed well in 2019, suggesting that NPD in these areas could encourage spend longer term.”
- Emilia Greenslade, Junior Research Analyst – 30th April 2020
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What’s Shaping Demand – Today And Tomorrow.