Baby Boomers Across Seven Categories - US - October 2011
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Companies must have a clear understanding of the Baby Boomer demographic in order to market products and serve their needs better. Mintel has compiled information from multiple Oxygen reports and Mintel Inspire to give you a holistic view of today’s Baby Boomer consumer.
This report provides insight into the thoughts, attitudes, values and behaviors of Baby Boomers across seven distinct industries. You can download the full report or just the sections you need. And best of all, this report is free for subscribers.
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