Baby Boomers and Finance - US - January 2010
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Baby Boomers have long been an attractive target for consumer marketers due to the sheer size of this generation and its substantial spending power. As members of the Baby Boomer generation move closer to their retirement years, they are losing some of their allure to consumer marketers, but they represent an increasingly attractive target for financial services marketers.
Baby Boomers face unique challenges and opportunities at this stage of their lives as a result of profound changes in technology, workplace policies, economic conditions, healthcare and public policy. The impact of these changes affects different subgroups of this generation in different ways, which vary depending on the individual’s economic situation, lifestyle, and attitudinal outlook. Understanding the impacts of these changes as well as how different segments of Baby Boomers approach their diverse situations can help financial services firms target products and services to meet evolving needs. In addition, an in-depth examination of Baby Boomer attitudes as they relate to their financial affairs can also provide valuable input to understand ways in which to help these pre-retirees with their financial planning needs.
This report seeks to address these questions and more:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.