Baby Boomers Travel - UK - July 2015
"Baby Boomers have lived through all of the key changes that have taken place within the travel industry over the past few decades, through the early years and development of the package holiday industry, the birth of backpacking, the emergence of low cost air travel, online booking and the growth of independent travel, mobile technology, the staycation and so on. As a generation they have acquired an unprecedented wealth of travel experience, and the size and relative affluence of this demographic is widely seen as a big opportunity by travel brands."
- John Worthington, Senior Analyst
This report discusses the following key topics:
- Targeting Boomers requires a segmented approach
- How can travel brands engage with the health and well-being concerns of Boomers?
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