Baby Durables - US - March 2011
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The baby durables market is limited in its capacity for substantial growth as demand is driven by the number of births in a given year. According to the National Center for Health Statistics, the biggest drop in birth rates in nearly 40 years occurred in 2008, and birth rates have continued to decline through the first half of 2010. This implication is that market players have been operating under an unusually challenging environment.
Covering the broad scope of baby products that parents and parents-to-be acquire through purchases, baby showers and gifts from family and friends, Mintel takes a close look at how the baby durables market is performing when challenged by declining birth rates and recession-induced spending reductions.
You will find thoughtful discussion on these as well as topics that include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.