Baby Durables - US - March 2017
"Most consumers acquire baby durables new, but women are more likely to buy second-hand while men prefer to buy new. Online has become an important part of the baby durables market, with many consumers opting not only to research products online, but also to actually complete their transactions, making the online presence critical for brands and retailers in the market."
Alexis DeSalva, Research Analyst- Retail & Apparel
This report looks at the following areas:
- Expected growth is minimal for baby durables market
- Shifts in composition of families and changing shopping habits
- Recalls negatively impact manufacturers
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