Baby Food and Drink - Europe - July 2010
Value sales of baby foods and drinks have continued to report positive growth in Europe, supported by added-value products. The market performed well, despite the recession, with parents ready to pay more for premium products, in order to ensure their baby’s health and wellbeing.
Volume sales have been hindered by a variety of factors including: the rising number of women who breastfeed, a declining birth-rate, and a more recent trend that sees parents opting for home-cooked meals.
European FMCG reports - now new and improved!
In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.
All you need to know about your market
Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.
How we do it
Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.
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- Market data
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Table of contents
Issues in the Market
- Key themes
- Definition
- Consumer research
- Abbreviations
Market in Brief
- Value sales rise with added-value products
- Baby milks still strong
- New Product Development
- Sales dominated by a few international players
- Consumer profile and penetration
- Value sales rise with added-value products
European Market Size and Forecast
- Key points
- Market trend European ‘Big 5’
- Figure 1: Retail value sales of baby food, by country, 2004-13
- Figure 2: Year-on-year growth in retail value sales of baby food, by country, 2004-13
- Baby food – Other European countries
- Figure 3: Retail value sales of baby food, by country, 2004-13
- Figure 4: Year-on-year growth in retail value sales of baby food, by country, 2004-13
- Panorama on volume consumption
- Figure 5: Retail volume sales of baby food, by country, 2004-13
- Figure 6: Year-on-year growth in retail volume sales of baby food, by country, 2004-13
- Key points
Market Segmentation
- Key points
- France
- Figure 7: Market segmentation, by value, France, 2008
- Germany
- Figure 8: Market segmentation, by value and volume, Germany, 2008
- Italy
- Figure 9: Market segmentation, by value, Italy, 2008
- Spain
- Figure 10: Market segmentation, by value and volume, Spain, 2008
- UK
- Figure 11: Market segmentation, by value, UK, 2008
- Other European countries
- Figure 12: Market segmentation, by value, Belgium, 2008
- Figure 13: Market segmentation, by value, Netherlands, 2008
- Figure 14: Market segmentation, by value, Poland, 2008
- Figure 15: Market segmentation, by value, Russia, 2008
- Key points
Companies and Product Innovation
- Key points
- Regional analysis – Europe dominates NPD
- Figure 16: Percentage of new product launches, by region, 2009
- Figure 17: Percentage of new product launches, by region and sub-category, 2009
- European analysis – Germany leads in NPD
- Figure 18: Percentage of new product launches, by European country, 2009
- Figure 19: Percentage of new product launches, by top ten European countries, 2006-09
- Latest NPD trends
- Figure 20: Percentage of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
- Reducing chemicals
- Catering for allergies and intolerances
- Organic on the rise
- Taking out sugar and salt and …
- Convenience food for the time-pressed
- Figure 21: Percentage of new product launches, by top five flavours by the ‘Big 5’ European countries, 2009
- France
- Danone and Nestlé dominate sales
- NPD activity declined in 2008 and 2009
- Figure 22: Percentage of new product launches, by sub-category, France, 2006-09
- Quality and naturalness shaped NPD in France
- Figure 23: Top five claims in new product development, France, 2006-09
- Figure 24: Top five flavours on new product development, France, 2006-09
- Most innovative products in France
- Germany
- Hipp main supplier in the German market
- Innovation remains high
- Figure 25: Percentage of new product launches, by sub-category, Germany, 2006-09
- Naturalness shaped NPD
- Figure 26: Top five claims on new product development, Germany, 2006-09
- Figure 27: Top five flavours on new product development, Germany, 2006-09
- Most innovative products in Germany
- Italy
- Highly concentrated market
- NPD slowed down in 2009
- Figure 28: Percentage of new product launches, by sub-category, Italy, 2006-09
- Allergen is a key feature
- Figure 29: Top five claims on new product development, Italy, 2006-09
- Figure 30: Top five flavours on new product development, Italy, 2006-09
- Most innovative products
- Spain
- Nestlé leads in Spain
- NPD badly suffered in 2009
- Figure 31: Percentage of new product launches, by sub-category, Spain, 2006-09
- No additives/preservatives leading claim in 2009
- Figure 32: Top five claims on new product development, Spain, 2006-09
- Figure 33: Top five flavours on new product development, Spain, 2006-09
- Most innovative products in Spain
- UK
- Highly concentrated arena
- Lively NPD activity
- Figure 34: Percentage of new product launches, by sub-category, UK, 2006-09
- Opting for natural choices
- Figure 35: Top five claims on new product development, UK, 2006-09
- Figure 36: Top five flavours on new product development, UK, 2006-09
- Most innovative products
- Key points
The Consumer
- Key points
- Figure 37: Penetration and frequency of using baby food, by country, 2009
- Figure 38: Types of baby or junior foods, cereals, rusks, yogurt and fromage frais, by country, 2009
- Figure 39: Trends in penetration of using baby milk, by country, 2005-09
- Figure 40: Trends in penetration of using baby or junior foods, cereals, rusks, yogurt and fromage frais, Germany, 2005-09
- Figure 41: Attitudes towards food and shopping, by country, 2009
- Key points
Appendix – Market Size and Forecast Data
- Figure 42: Retail value sales of baby food, by country, 2004-13
- Figure 43: Year-on-year growth in retail value sales of baby food, by country, 2004-13
- Figure 44: Retail value sales of baby food, by country, 2004-13
- Figure 45: Year-on-year growth in retail value sales of baby food, by country, 2004-13
- Figure 46: Retail volume sales of baby food, by country, 2004-13
- Figure 47: Year-on-year growth in retail volume sales of baby food, by country, 2004-13
Baby Food and Drink - Europe - July 2010