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Once again, the baby food and drink market enjoyed strong performance in 2015, driven by the fast growing Chinese market which for the past several years, has experienced double-digit growth in both volume and value. However, tougher regulations are posing a threat to manufacturers as they are required to invest to meet the new standards.

Elsewhere, performance is mixed. In the US, the second largest baby food market, slow growth is coming from brands adding value into the category while volume sales are down. In France, both volume and value sales are in decline despite a consistent number of newborns. And in Germany, a slight increase in the number of births is beefing up the market.

Globally, the share of fruit products, desserts and yogurt introductions once again increased in 2015, and so did the savoury meals and dishes segment. 

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