Baby Food and Drink - UK - March 2019
Covered in this report
This report includes products manufactured specifically for babies and infants aged primarily under 2 years, although manufacturers are targeting older infants with commercial products. The report covers:
- Milks, including liquid ready-to-feed (RTF) products
- Meals and desserts (wet and dry, including cereals and dairybased)
- Baby drinks
- Finger foods, including rusks, extruded snacks, baby rice cakes, biscuits and fruit snacks
Baby drinks include ready-to-drink (RTD) liquids, which are generally presented in plastic bottles for decanting into a feeding bottle or beaker, as well as concentrates and powdered granulated drinks, for dilution with water.
“Nowadays, companies are expected to do the right thing and caring about the environment is on the priority list. A focus on steps to address concerns over the environmental impact of packaging will ensure that more environmentally-conscious parents continue to buy into the baby food and drink category.”
- Amy Price, Senior Food and Drink Analyst
This report will cover the following areas:
- Parents are concerned about the environmental impact of packaging
- Strong interest from parents in guidance on calories
- Calls for greater choice at foodservice venues
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