Baby Food and Drink - US - June 2012
- Related Reports
- babies, children, family
- June 2012
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The $5.4 billion baby food and drink category has been steadily declining during and after the recent recession, experiencing a dollar sales drop of 10.3% between 2007 and 2011. Consumer frugality has led many to breastfeeding and feeding their babies and toddlers adult food or made-from-scratch baby food. Additionally, health-related and safety concerns have raised much skepticism and loss of consumer trust.
The baby food and drink market is forecast to continue its decline between 2012 and 2016, albeit at a lower rate than in previous years. However, the expected performance will be linked closely to new product innovation and focus, in addition to changes in demographics and increased childhood obesity. In addition, manufacturers also will need to resolve consumer safety concerns in order to restore credibility and consumer trust.
In order to provide a better understanding and recommendations for future success, this report provides an in-depth look at the baby food and drink market, including:
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