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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Top fastest growing baby food market (%), cagr (compound annual growth rate) from the last 5
        • Figure 2: New baby food and drink per sub-category (%), global, 2015
    • The Big Stories

      • China announces tougher regulation for domestic brands*
          • Figure 3: Top claims in new infant formulas, China, 2015
        • Brands stretch consumer base with growing-up milks
          • Brands lack holistic perspective on parenting
            • Figure 4: Most popular characteristics associated with being a good mother of children aged 5 and under (any rank 1-5) (%), Canada, 2014
            • Figure 5: Agree with “Preparing homemade food for my baby/toddler takes too much of my time”, selected European countries, 2015
        • Notable Products

          • Healthy baby snacks
            • Unique flavours in baby fruit products, desserts and yogurts
            • Looking to the Future

              • Global push for breastfeeding opens door to maternal nutrition*
                • Figure 6: Top baby food and drink markets segmentation by value, 2014
              • Growing fears around the impact of pollution on babies’ health
                • Figure 7: Mums’ main concerns for the baby, China, August 2014
              • Healthy babies eat “good” fat
                • Figure 8: “Fat is an essential part of a baby/toddler’s well-balanced diet” (% agree / disagree), selected
            • The Analyst’s View

              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

              • Market

                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

              • Consumer

                Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

              • Brand/Company

                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

              • Data

                Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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