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Baby Food & Drink - Global Annual Review - 2017

Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

        • Figure 1: Baby Food and Drink, fastest/slowest growing markets, last five years
        • Figure 2: Baby food and drink (excluding milk and formula), new product launches, top claims, per region, 2016
    • The Big Stories

        • Growth stalls in China*
          • Figure 3: Infant milk formula, retail value sales, China, 2010-16*
        • The Zika virus sheds light on the importance of maternal health
          • Refocus on taste credentials can help build longer loyalty
            • Figure 4: Usage of baby food and drink per age of the youngest child in the household (%), UK, December 2015
            • Figure 5: “Appealing flavour” as a factor that influence purchase of manufactured baby food and drink per age of youngest child (%), select European countries, 2016
        • Notable Products

            • Packaging innovation: focus on convenience and product quality
              • Packaging innovation
                • The night shift: helping baby sleep through the night
                  • Setting baby for a good night sleep
                  • Looking to the Future

                      • “Unwanted substances”, the next purity challenge
                        • Food trends and fads inspire baby food and infant milk formula brands
                            • Figure 6: Health and nutrition related factors that influenced the most recent purchase of baby / toddler milk (%), select European countries, 2015
                          • HPP chilled baby food have potential to disrupt the market
                              • Figure 7: “Packaged baby/toddler food made with fresh ingredients is worth paying more for” (% agree), select European countries, 2016
                          • The Analyst’s View

                            Baby Food & Drink - Global Annual Review - 2017

                            £1,559.45 (Excl.Tax)