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Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Baby Food and Drink, fastest/slowest growing markets, last five years
        • Figure 2: Baby food and drink (excluding milk and formula), new product launches, top claims, per region, 2016
    • The Big Stories

        • Growth stalls in China*
          • Figure 3: Infant milk formula, retail value sales, China, 2010-16*
        • The Zika virus sheds light on the importance of maternal health
          • Refocus on taste credentials can help build longer loyalty
            • Figure 4: Usage of baby food and drink per age of the youngest child in the household (%), UK, December 2015
            • Figure 5: “Appealing flavour” as a factor that influence purchase of manufactured baby food and drink per age of youngest child (%), select European countries, 2016
        • Notable Products

            • Packaging innovation: focus on convenience and product quality
              • Packaging innovation
                • The night shift: helping baby sleep through the night
                  • Setting baby for a good night sleep
                  • Looking to the Future

                      • “Unwanted substances”, the next purity challenge
                        • Food trends and fads inspire baby food and infant milk formula brands
                            • Figure 6: Health and nutrition related factors that influenced the most recent purchase of baby / toddler milk (%), select European countries, 2015
                          • HPP chilled baby food have potential to disrupt the market
                              • Figure 7: “Packaged baby/toddler food made with fresh ingredients is worth paying more for” (% agree), select European countries, 2016
                          • The Analyst’s View

                            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                            • Market

                              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                            • Consumer

                              Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                            • Brand/Company

                              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                            • Data

                              Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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