Baby Food – Germany – 2020
US $2,454.00 (Excl.Tax)Excl. Tax Buy Now
Trust is vital
The safety of baby food is most important and parents' trust is essential for baby food manufacturers. Recurring quality complaints weaken this trust. When it comes to baby food, the quality of the products must reach the highest level and this needs clear communication to prevent parents from switching to homemade baby food.
No added sugar
Ongoing concerns about sugar keep this ingredient in the spotlight, also for parents. Many baby food products contain high levels of sugar. This and the ongoing concerns about sugar illustrate the importance of reformulating foods for babies and toddlers.
Added health benefits
Echoing the focus on wellbeing in the wider food and drink market, as per Mintel Trend Total Wellbeing, tailoring baby food to meet babies' needs at more defined stages of their development can provide stronger reassurance to parents that babies are getting all the essential nutrients for their best possible growth and development.
Brands need to prove their worth over homemade options with enhanced nutritional benefits. Competition among brands and private labels is keeping prices in check.
Hanna Mansour, Research Analyst – Food & Drink
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