Baby Nutrition - China - May 2019
Covered in this report
This report analyses parents’ attitudes towards baby nutrition, including how they plan, approach and consume related products, including infant milk formula, baby supplementary food and baby health supplements for babies/infants aged 0-3 years old.
Infant milk formula comprises packaged dry and liquid products designed specifically for babies/infants, including both baby formula (designed for babies up to 1 year old) and growing up milks (designed for babies/infants aged 1+).
Baby supplementary food comprises packaged dry and liquid products designed specifically for babies that can be eaten directly from the package or after being prepared (cooked, microwaved, mixed with water, mixed with meals), including cereals, noodles, purées, snacks, etc.
Baby health supplements refer to any dietary supplements or nutritional supplements such as minerals, vitamins, fish oil, etc intended for babies.
“Although facing a declining birth rate, the total baby nutrition market still maintains steady growth, mostly driven by a strong desire to trade up. Just as parents are sometimes struggling with contradictory opinions on baby feeding, their determination to continue learning and sharing relevant knowledge is also strong. Baby food products claiming fortified nutrition, on-the-go convenience or functional benefits such as serving training purposes are winning much interest. With insufficient nutrition intake concerning most parents, baby health supplements also pose great growth potential.”
– Cici Wu, Research Analyst
This report will cover the following areas:
- Advocate gut health but avoid homogeneous competition
- Assuming more active role in relieving parents’ bewilderment
- More baby food categories can tap into on-the-go occasions
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.