Baby Nutrition - China - May 2019
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This report analyses parents’ attitudes towards baby nutrition, including how they plan, approach and consume related products, including infant milk formula, baby supplementary food and baby health supplements for babies/infants aged 0-3 years old.
Infant milk formula comprises packaged dry and liquid products designed specifically for babies/infants, including both baby formula (designed for babies up to 1 year old) and growing up milks (designed for babies/infants aged 1+).
Baby supplementary food comprises packaged dry and liquid products designed specifically for babies that can be eaten directly from the package or after being prepared (cooked, microwaved, mixed with water, mixed with meals), including cereals, noodles, purées, snacks, etc.
Baby health supplements refer to any dietary supplements or nutritional supplements such as minerals, vitamins, fish oil, etc intended for babies.
“Although facing a declining birth rate, the total baby nutrition market still maintains steady growth, mostly driven by a strong desire to trade up. Just as parents are sometimes struggling with contradictory opinions on baby feeding, their determination to continue learning and sharing relevant knowledge is also strong. Baby food products claiming fortified nutrition, on-the-go convenience or functional benefits such as serving training purposes are winning much interest. With insufficient nutrition intake concerning most parents, baby health supplements also pose great growth potential.”
– Cici Wu, Research Analyst
This report will cover the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.