Baby Personal Care - China - June 2016
“The baby personal care market is looking promising along with the government’s end of one-child policy. That said, competition is escalating while maintaining consumers’ loyalty could be challenging. More new international brands are being introduced, especially via online retailers. Internet naïve and social media savvy mums in China never stop looking for the next best option for their new-borns. Innovation does not only means introducing new products but also new services.”
– Wenwen Chen, Senior Beauty and Personal Care Analyst
This report discusses the following key topics:
- What leads to high retention?
- What does “safe” means to mums?
- Where is the next opportunity?
This report will help you to review the market drivers, market size, dynamics between top players, global new innovations, consumers’ product usage, major brands usage, major brands’ association, perception towards product safety and marketing opportunity.
- Baby personal care products covered in this report
- Baby shampoo
- Baby soap
- Baby shower gel
- Baby body powder
- Baby body lotion/cream
- Baby suncare
- Baby oil
- Baby nappy cream
- Baby insect repellent
- Baby hand wash/liquid soap
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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