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Description

Description

Tap into the growing baby care market through a natural narrative. Focus on brand building to establish trust in a category driven by product safety.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how they are playing out in India
      • [Graph] India: Top 10 claims in baby & toddler (0-4 years) beauty & personal care products, 2014-18
      • [Graph] Global: Top 10 claims in baby & toddler (0-4 years) beauty & personal care products, 2014-18
    • Consumer insights

      • Chapter 1: Attitudes and concerns
      • [Graph] India: Agreement with baby personal care attitude statements – top three, April 2019
      • [Graph] India: Top concerns about baby personal care products, April 2019
      • Chapter 2: Product usage
      • [Graph] India: Repertoire of baby personal care products used, April 2019
      • [Graph] India: Baby personal care products used for 6-7 days a week, April 2019
      • [Graph] India: Baby personal care products used for 6-7 days a week, April 2019
      • [Graph] India: Top four baby personal care products used typically, by occasion, April 2019
      • [Graph] India: Age when switching from baby soap to regular soap, April 2019
      • Chapter 3: Purchase behaviour
      • [Graph] India: Top five places of purchase for baby/children personal care products in the last 12 months, April 2019
      • [Graph] India: Repertoire of places of purchase of baby personal care products, April 2019
      • [Graph] India: Top five purchase influencers for baby personal care products, April 2019
    • market application

      • Opportunities
      • [Graph] India: Top five baby care products interested in trying, April 2019
      • Who's innovating
      • [Graph] India: Top 10 claims in diapers, 2014-18
      • [Graph] Global: Top 10 claims in diapers, 2014-18
      • Global innovators
    • appendix

      • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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