Back-to-School Shopping - US - January 2013
“Dramatic changes in the technology landscape and the prevalence of technology in the classroom have altered the way BTS shoppers research and make purchases, and has also impacted what shoppers consider to be essential school supplies. As tablet computers and similar devices take a more prominent role in delivering education, retailers of traditional school supplies may feel a decrease in the demand for ‘old-school’ supplies such as notebooks and pens. Also, despite the stabilizing economy, marketers must address consumers’ lingering money-saving behaviors such as expecting price promotions and discounts.”
– Ika Erwina, Apparel, Retail, and Technology Analyst
Some questions answered in this report include:
- How can retailers hedge against deeply entrenched saving behaviors?
- What can retailers do to stand out amidst showrooming behaviors?
- Is tailoring BTS marketing message to generational groups essential?
- What are the potential implications of digital technology on BTS market?
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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