Back to School Shopping - US - January 2017
With planned BTS (back-to-school) shopping reaching almost $76 billion in 2016, the season is a vital opportunity for retailers to connect with young shoppers, build relationships, and introduce new products. While challenges to the BTS market include limited growth in family household incomes and stagnant school enrollment, the vast majority of college students and parents with school-age kids participate in back-to-school shopping. Digitally savvy shoppers have been embracing BTS omni-channel retailing and using a range of traditional and online tools to shape their purchasing choices. Opportunities lie in meeting consumer interest in innovations that can make BTS shopping easier, more efficient, more customized, and more fun.
This report examines the following issues:
- Market tends to be cyclical and consumers uncertain in post-election landscape
- Little growth in school-age population and stagnant enrollment challenges market
For the purposes of this Report, Mintel has used the following definitions:
This Report defines back-to-school shopping as any shopping done in preparation for a school term. This may include clothing and accessories, pens, pencils, paper, electronics, and other items consumers purchase specifically for school. This includes parents shopping for children in grades K-12 as well as shopping for college students and college students who shopped for themselves.
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