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Thirty-five years ago, two British adventurers, Tony and Maureen Wheeler, published a cheap-and-cheerful guidebook based on their travels, called Across Asia on the Cheap. It proved so successful that two years later their second title, South-East Asia on a shoestring, became – and remains – a standard text for budget travellers to the region. In essence, those two titles recognised the arrival of low-cost backpacking as an established tourism genre, and catalysed the growth of a multi-million-dollar media and retail industry focused on low-cost, long-duration travel – or ‘backpacking’.

The choice of Asia for launching a travel publishing endeavour was emblematic of the time. In the late 1960s and 1970s, independent and free-spirited travellers whose luggage was contained in easy-to-carry backpacks were increasingly drawn to the Asia-Pacific region. They travelled through nations still finding their way in an uncertain post-colonial world of self-expression and self-government. A potent combination of mystical Eastern philosophies and cuisines plus spectacular landscapes enriched by ancient temples, soaring mountain ranges, untouched beaches and pristine rainforests enchanted young travellers from the affluent nations of Europe and North America.

This report starts with a brief history of the evolution of backpacker travel across Asia Pacific, followed by the key factors impacting its current and future development. Destination summaries are divided into three sections: established destinations, including India, Indonesia, Malaysia, Nepal, the Philippines and Thailand; the emerging nations of Cambodia, China, Laos, Myanmar (Burma), Sri Lanka and Vietnam; and places traditionally less visited by backpackers, such as Japan, South Korea and Taiwan. Analysis is also provided of the established backpacker gateway entry/exit hubs of Hong Kong and Singapore, and alternative entranceways such as Bangkok in Thailand and Kuala Lumpur in Malaysia. Finally, commentary is provided on established and emerging backpacker trails, plus insight into the future of the Asia-Pacific backpacking consumer and the budget travel economy that sustains them.

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Defining Asia Pacific
      • Data Sources

        • The Evolution of Backpacking in Asia Pacific

          • The trailblazers
            • The tech-powered modern backpacker
              • Annualisation of backpacking
                • The changing appeal and profile of Asia Pacific
                  • A global dialogue
                    • UNESCO World Heritage sites
                      • Figure 1: UNESCO World Heritage sites in Asia Pacific by country, July 2011
                    • Sports and festival tourism
                    • Factors Impacting Backpacker Tourism in Asia Pacific

                      • Marketing to backpackers
                        • Infrastructure developments
                          • Railways
                            • Air travel
                            • The Information Market

                                • Growing affluence, currency appreciation and inflation
                                  • Figure 2: British currency rates compared to leading Asia-Pacific currencies, 2000-11
                                • Backpacking and working
                                • Backpacker Destinations

                                  • Entry/exit hubs
                                    • Figure 3: Top 10 routes between Europe and South East Asia by total available seats, September 2011
                                  • Established destinations
                                    • India
                                        • Figure 4: Tourism arrivals growth in India, 2000-11
                                      • Indonesia
                                          • Figure 5: Tourism arrivals growth in Indonesia, 2002-11
                                        • Malaysia
                                          • Figure 6: Tourism arrivals growth in Malaysia, 2000-11
                                        • Nepal
                                          • Figure 7: Tourism arrivals growth in Nepal, 2000-10
                                        • The Philippines
                                          • Figure 8: Comparative source markets, January 2010 and January 2011
                                        • Thailand
                                          • Figure 9: Comparative inbound tourism arrivals by quarter, 2007-11
                                        • Emerging nations
                                          • Cambodia
                                            • Figure 10: Tourism arrivals growth in Cambodia, 2005-11
                                          • China
                                            • Laos
                                              • Figure 11: Tourism arrivals growth in Laos, 2005-11
                                            • Myanmar (Burma)
                                              • Sri Lanka
                                                • Figure 12: Monthly tourism arrivals growth in Sri Lanka, 2010-11*
                                              • Vietnam
                                                • Figure 13: Tourism arrivals growth in Vietnam, 2005-11
                                              • The road less travelled
                                                • Japan
                                                  • Figure 14: Comparative monthly tourism arrivals in Japan, 2010-11
                                                • South Korea
                                                  • Taiwan
                                                  • Developing Trends in the Sector

                                                    • Greater Mekong tourism collaboration
                                                      • Figure 15: Greater Mekong Sub-region tourism arrivals, 2000, 2005 and 2010
                                                    • Well-loved backpacker trails
                                                      • Emerging loops
                                                      • What Next?

                                                        About the report

                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                        • The Consumer

                                                          What They Want. Why They Want It.

                                                        • The Competitors

                                                          Who’s Winning. How To Stay Ahead.

                                                        • The Market

                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                        • The Innovations

                                                          New Ideas. New Products. New Potential.

                                                        • The Opportunities

                                                          Where The White Space Is. How To Make It Yours.

                                                        • The Trends

                                                          What’s Shaping Demand – Today And Tomorrow.

                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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