Bacon and Lunchmeat - US - October 2019
"The bacon and lunch meat category continues to experience slow and modest 0.5% annual growth, reaching $19.8 billion in 2019. Bacon and lunch meat remain a household staple, although consumption is lower among small households, especially among women without children, seniors, and consumers aged 18-24. Amid protein-centric nutritionally focused lifestyles, premium positioning and claims are resonating, and growth in the category will stem from unconventional occasions and uses like snacking."
- Kaitlin Kamp, Food & Drink Analyst
This report looks at the following areas:
- Private label takes no prisoners
- Attrition rates beating increased consumption
- Category stuck in traditional usage
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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