Bakery Houses - China - August 2015
“The bakery houses market is a dynamic market. From simple bread products expanding to a variety of innovative product offerings, one area of considerable interest to bakery stores is the introduction of café and fast casual dining formats to break through the traditional self-service format and capitalise lifestyle elements. Consider how experiential consumption gives bakeries deeper meaning, bakery operators are increasingly seeking a wider food and drinks menu to incorporate seasonal and ethnic elements, and offering comfortable seating area to encourage visiting.”
– Esther Lau, Research Analyst
In this report we answer the key questions:
- What are the key drivers and challenges in the Chinese bakery houses market?
- What are the new product and service innovation trends for bakery shops in the Chinese market?
- How can food and drinks offered by bakery chains be customised through the concept of light meals to appeal to young professional customers?
- How can bakery chain brands further integrate lifestyle elements and interactive events as marketing differentiators?
What you get
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