Bakery Houses - China - June 2019
Covered in this report
This report covers bakery chains, independent bakery shops and bakery sections located in supermarkets or hypermarkets that offer an assortment of bakery products, such as bread, cakes, pastries, sandwiches, and coffee. Packaged bakery products with barcodes sold at retail channels are excluded.
“The bakery house market has registered double-digit growth in recent years, mostly driven by strong willingness for consumption upgrade. Today’s bakery houses are no longer just food providers, but are assuming a greater role in consumers’ social lives. On the one hand, there is potential for healthier bakery products such as low calorie bread. And indulgence-driven consumption also makes cake the most beloved bakery category. Products that can strike a balance between health and taste such as soft European bread would be innovation in the desired direction.”
– Cici Wu, Research Analyst
This report examines the following issues:
- Authenticity can help single item bakeries achieve long term popularity
- Explore online and offline synergy to close up consumption cycle
- Serving demand for consumption upgrade with healthier bread
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