Balas e Doces Industrializados - Brasil - Dezembro 2014
“A categoria de balas e doces industrializados é altamente dominada pelas cinco maiores empresas, que juntas geram 90% das vendas em volume e valor. No entanto, a maior parte de novos produtos é lançada por empresas menores, o que ilustra o quão fragmentada é a categoria em termos de lançamento de novos produtos – fator positivo para a competição do mercado e inovação de produto.”
– Andre Euphrasio, Analista de Pesquisa
Neste relatório, vamos responder às seguintes questões fundamentais:
- Balas e fatores relacionados à saúde
- Atraindo consumidores mais maduros à categoria
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