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Description

Description

“Rising economic prosperity in the Balkan region has had a positive impact on the outbound travel market. Outbound tourism from Bulgaria and Romania expanded by over 20% between 2011 and 2015, driven by stronger economic growth and rising disposable incomes.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • Which are the leading outbound markets in the Balkan region?
  • What factors are driving the development of outbound tourism in the Balkans?
  • Which region and countries are favoured by Balkan travellers?
  • What is the most popular mode of transportation for outbound tourists in the Balkans?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Overview

        • Market drivers
          • Population
            • Figure 1: Mid-year population of Balkan countries (000), 1950, 2017 & 2050
          • Economy
              • Figure 2: Balkan countries’ GDP (US$bn), 2011-15
              • Figure 3: Balkan economies – GDP per capita*, 2011-15
            • Outbound tourism
              • Figure 4: Outbound departures from the Balkans (000), 2011-15
          • Albania

            • Market drivers
              • Population
                • Figure 5: Albania’s mid-year population, 1950, 2017 & 2050
              • Economy
                • Figure 6: Albania’s – Selected economic statistics, 2011-15
              • Exchange rates
                • Tourism balance
                  • Figure 7: Albania’s tourism balance, 2011-15
                • Outbound tourism
                  • Arrivals
                    • Figure 8: Outbound departures from Albania, 2011-15
                  • Destinations
                    • Figure 9: Albania’s outbound travel by destination, 2011-15
                • Bosnia-Herzegovina

                  • Market drivers
                    • Population
                      • Figure 10: Bosnia-Herzegovina’s mid-year population, 1950, 2017 & 2050
                    • Economy
                      • Figure 11: Bosnia-Herzegovina’s economic statistics, 2011-15
                    • Exchange rates
                      • Tourism balance
                        • Figure 12: Bosnia-Herzegovina – Selected economic statistics, 2011-15
                      • Outbound tourism
                        • Arrivals
                          • Destinations
                            • Figure 13: Outbound travel from Bosnia-Herzegovina, 2011-15
                        • Bulgaria

                          • Market drivers
                            • Population
                              • Figure 14: Bulgaria’s mid-year population, 1950, 2017 & 2050
                            • Economy
                              • Figure 15: Bulgaria – Selected economic statistics, 2011-15
                            • Exchange rates
                              • Figure 16: Selected exchange rates against the Euro, 2012-16
                            • Tourism balance
                              • Figure 17: Bulgaria’s tourism balance, 2011-15
                            • Outbound tourism
                              • Arrivals
                                • Figure 18: Outbound travel from Bulgaria, 2011-15
                              • Destinations
                                • Figure 19: Outbound travel from Bulgaria to leading destinations, 2011-15
                            • Croatia

                              • Market drivers
                                • Population
                                    • Figure 20: Croatian mid-year population, 1950, 2017 & 2050
                                  • Economy
                                      • Figure 21: Croatia – Selected economic statistics, 2011-15
                                    • Exchange rates
                                      • Figure 22: Selected exchange rates, 2012-16
                                    • Tourism balance
                                      • Figure 23: Croatia’s tourism balance, 2011-15
                                    • Outbound tourism
                                      • Arrivals
                                          • Figure 24: Outbound trips from Croatia, 2011-15
                                        • Destinations
                                          • Italy
                                            • Slovenia
                                              • Austria
                                                • Germany
                                                  • Figure 25: Leading outbound destinations visited by Croatians, 2011-15
                                                • Market characteristics
                                                  • Purpose of visit
                                                    • Figure 26: Croatian travel by purpose of trip, 2014-15
                                                  • Seasonality
                                                    • Figure 27: Croatian overnight stays in Slovenia by month of stay, 2014-15
                                                  • Length of stay
                                                    • Figure 28: Croatian private outbound travel by length of stay, 2014-15
                                                  • Transport
                                                    • Figure 29: Croatian private outbound trips by mode of transport, 2014 & 2015
                                                  • Accommodation
                                                    • Figure 30: Croatian private outbound trips by type of accommodation, 2014 & 2015
                                                    • Figure 31: Croatian overnight stays in Slovenia by type of accommodation, 2014 & 2015
                                                • Kosovo

                                                  • Market drivers
                                                    • Population
                                                      • Figure 32: Mid-year population of Kosovo, 1950, 2017 & 2050
                                                    • Economy
                                                      • Figure 33: Kosovo – Selected economic statistics, 2011-15
                                                    • Exchange rates
                                                      • Tourism balance
                                                        • Outbound tourism
                                                        • Macedonia (FYROM)

                                                          • Market drivers
                                                            • Population
                                                              • Figure 34: Mid-year population of FYR Macedonia, 1950, 2017 & 2050
                                                            • Economy
                                                              • Figure 35: Macedonia FYR – Selected economic statistics, 2011-15
                                                            • Exchange rates
                                                              • Tourism balance
                                                                • Figure 36: Macedonia FYROM tourism balance, 2011-15
                                                              • Outbound tourism
                                                                • Arrivals
                                                                  • Destinations
                                                                    • Figure 37: Outbound travel from Macedonia by selected destination , 2011-15
                                                                • Montenegro

                                                                  • Market drivers
                                                                    • Population
                                                                      • Figure 38: Mid-year population of Montenegro, 1950, 2017 & 2050
                                                                    • Economy
                                                                      • Figure 39: Montenegro – Selected economic statistics, 2011-15
                                                                    • Exchange rates
                                                                      • Tourism balance
                                                                        • Figure 40: Montenegro’s tourism balance, 2011-15
                                                                      • Outbound tourism
                                                                        • Arrivals
                                                                          • Destinations
                                                                            • Figure 41: Outbound travel from Montenegro by selected destination, 2011-15
                                                                        • Romania

                                                                          • Market drivers
                                                                            • Population
                                                                              • Figure 42: Mid-year population of Romania, 1950, 2017 & 2050
                                                                            • Economy
                                                                              • Figure 43: Romania – Selected economic statistics, 2011-15
                                                                            • Exchange rates
                                                                              • Figure 44: Selected exchange rates against the Romanian Leu, 2012-16
                                                                            • Tourism balance
                                                                              • Figure 45: Romania’s tourism balance, 2011-15
                                                                            • Outbound tourism
                                                                              • Arrivals
                                                                                • Figure 46: Outbound travel from Romania, 2011-15
                                                                              • Destinations
                                                                                • Figure 47: Outbound travel from Romania by leading destination, 2011-15
                                                                            • Serbia

                                                                              • Market drivers
                                                                                • Population
                                                                                    • Figure 48: Mid-year population of Serbia, 1950, 2017 & 2050
                                                                                  • Economy
                                                                                    • Figure 49: Serbia – Selected economic statistics, 2011-15
                                                                                  • Exchange rates
                                                                                    • Figure 50: Selected exchange rates, 2012-16
                                                                                  • Tourism balance
                                                                                    • Figure 51: Serbia’s tourism balance, 2011-15
                                                                                  • Outbound tourism
                                                                                    • Arrivals
                                                                                      • Destinations
                                                                                        • Figure 52: Outbound trip by destination, 2011-15
                                                                                    • Slovenia

                                                                                      • Market drivers
                                                                                        • Population
                                                                                          • Figure 53: Slovenia’s mid-year population, 1950-2050
                                                                                        • Economy
                                                                                            • Figure 54: Slovenia – Selected economic statistics, 2011-15
                                                                                          • Exchange rates
                                                                                            • Figure 55: Selected exchange rates, 2012-16
                                                                                          • Tourism balance
                                                                                            • Figure 56: Slovenia’s tourism balance, 2011-15
                                                                                          • Outbound tourism
                                                                                            • Arrivals
                                                                                              • Figure 57: Outbound travel from Slovenia, 2011-15
                                                                                            • Destinations
                                                                                                • Figure 58: Slovenia – Top 10 outbound destinations, 2011-15
                                                                                              • Market characteristics
                                                                                                • Demographics
                                                                                                  • Figure 59: Slovenia’s outbound trips by age, 2014-15
                                                                                                • Seasonality
                                                                                                  • Length of stay
                                                                                                    • Figure 60: Slovenia’s outbound trips by length of stay, 2012-15
                                                                                                  • Transport
                                                                                                    • Figure 61: Outbound trips from Slovenia by mode of transport, 2012-15
                                                                                                  • Accommodation
                                                                                                    • Figure 62: Outbound trips from Slovenia by type of accommodation, 2012-15
                                                                                                • What Next?

                                                                                                  About the report

                                                                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                  • The Consumer

                                                                                                    What They Want. Why They Want It.

                                                                                                  • The Competitors

                                                                                                    Who’s Winning. How To Stay Ahead.

                                                                                                  • The Market

                                                                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                  • The Innovations

                                                                                                    New Ideas. New Products. New Potential.

                                                                                                  • The Opportunities

                                                                                                    Where The White Space Is. How To Make It Yours.

                                                                                                  • The Trends

                                                                                                    What’s Shaping Demand – Today And Tomorrow.

                                                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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