Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



Insight + Impact - Mintel's commitment to its clients is encapsulated in this simple formula.

Mintel's travel and tourism clients gain global insight into the latest consumer trends, issues and developments in the industry. Our high quality data, meaningful analysis and actionable recommendations always positively impact our clients' business.

Travel and Tourism Analyst

Travel and Tourism Analyst is a unique series of 20 reports, designed to keep tourism organisations, tourist boards, leading travel operators, academic institutions and investment houses in touch with global travel trends.

Gain insight into:

  • The most significant developments in transport trends

  • Accommodation trends

  • Travel industry technology issues

  • Growth travel market sectors

  • Shifting outbound travel trends

  • Niche travel markets

Use Travel and Tourism Analyst to:

  • Identify opportunities for growth

  • Increase your market intelligence quickly and easily

  • Strategise consumer targeting

  • Translate consumer trends into business drivers

  • Pin-point threats and adjust your business plans accordingly

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Mid-year population, 1995-2020
            • Figure 2: Mid-year population, by demographic group, 2000-10
          • EU membership
            • Impact of accession to the EU
              • Economy
                • Consumer wealth
                  • Economic contraction
                    • Reducing budget deficits
                      • Figure 3: Real GDP growth and GDP per capita, 2003-09
                    • Exchange rates
                      • The Euro
                        • Tourism balance
                            • Figure 4: International tourism receipts in the Baltic States, 1995-2008
                        • Outbound Tourism

                          • Arrivals
                              • Figure 5: Outbound overnight travellers from Baltic States, 2004-08
                            • Lithuania
                                • Figure 6: Outbound trips and tourist numbers from Lithuania, 2004-08
                              • Latvia
                                • Figure 7: Latvian residents travelling abroad, 1999-2008
                              • Estonia
                                • Figure 8: Outbound travellers and number of overnight trips from Estonia, 2004-08
                              • Destinations
                                • Lithuania
                                  • Western Europe
                                      • Figure 9: Top 15 foreign destinations based on overnight trips made by Lithuanian citizens, 2007-08
                                      • Figure 10: Outbound travellers from Lithuania – trips by same-day visitors by destination, 2007-08
                                    • Latvia
                                      • Figure 11: Outbound overnight and same-day trips from Latvia, by destination, 2006-08
                                    • Estonia
                                        • Figure 12: Outbound tourist departures from Estonia, by destination, 2007-08
                                    • Market Characteristics

                                      • Pre-booking behaviour and booking methods
                                          • Figure 13: Organisation of outbound overnight trips – Estonian residents, 2006-08
                                        • Demographics
                                          • Lithuania
                                            • Figure 14: Outbound trips, by age demographics, 2007-08
                                          • Latvia
                                            • Estonia
                                              • Purpose of visit
                                                • Lithuania
                                                  • Same-day trips
                                                    • Overnight trips
                                                      • Figure 15: Outbound overnight trips from Lithuania, by purpose, 2007-08
                                                    • Latvia
                                                      • Figure 16: Residents crossing Latvia’s border, by purpose of trip, 2007-08
                                                    • Estonia
                                                      • Figure 17: Outbound overnight trips, by purpose of trip, 2006-08
                                                    • Expenditure
                                                      • Lithuania
                                                        • Figure 18: Average expenditure per trip and day for outbound travellers, by destination, 2008
                                                      • Latvia
                                                        • Figure 19: Total expenditure abroad, by Latvian residents, 1999-2008
                                                      • Estonia
                                                        • Figure 20: Average expenditure of travellers from Estonia to Finland, by main purpose of visit and type of expenditure, 2008
                                                      • Length of stay
                                                        • Lithuania
                                                          • Figure 21: Length of stay for all outbound trips from Lithuania, 2007-08
                                                        • Latvia
                                                          • Figure 22: Outbound Latvians abroad, by purpose of visit, 2007-08
                                                          • Figure 23: Average length of outbound trip, 1999-2008
                                                        • Estonia
                                                          • Seasonality
                                                            • Lithuania
                                                              • Figure 24: Seasonality of outbound trips from Lithuania, 2007-08
                                                            • Latvia
                                                              • Estonia
                                                              • Transport

                                                                  • Developments in the Baltic airline industry
                                                                      • Figure 25: Air passengers (arriving and departing) at major airports in the Baltic States, 2004-09
                                                                    • Long-haul flights
                                                                      • Figure 26: Airlines flying from Baltic States via international airports, 2010
                                                                    • Lithuania
                                                                      • Figure 27: Number of outbound overnight trips from Lithuania, by means of transport, 2007-08
                                                                    • Latvia
                                                                        • Figure 28: Transportation used on outbound border crossings, by Latvian residents, 1999-2003
                                                                        • Figure 29: Passenger arrivals and departures at Riga airport and port, by season, 2008-09
                                                                      • Estonia
                                                                        • Air
                                                                          • Sea
                                                                          • Accommodation

                                                                            • Lithuania
                                                                              • Figure 30: Total outbound tourism, by type of accommodation, 2006-08
                                                                              • Figure 31: Outbound tourist trips, by type of accommodation in leading destinations, 2008
                                                                            • Latvia
                                                                              • Estonia
                                                                                • Figure 32: Total outbound tourism, by number of night spent on trips and type of accommodation, 2007-08
                                                                            • Tour Operators and Travel Agencies

                                                                                  • Figure 33: Number of travel agencies’ and tour operators’ establishments, 1998-2008
                                                                              • What Next?

                                                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                • Market

                                                                                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                • Consumer

                                                                                  Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                • Brand/Company

                                                                                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                • Data

                                                                                  Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                Trusted by companies. Big and small.

                                                                                • bell
                                                                                • boots
                                                                                • google
                                                                                • samsung
                                                                                • allianz
                                                                                • kelloggs
                                                                                • walgreens
                                                                                • redbull
                                                                                • unilever
                                                                                • Harvard
                                                                                • pinterest
                                                                                • new-york-time