Banks and Credit Unions - Canada - February 2015
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“The death of the traditional branch network, widely touted a few years back, appears to be greatly exaggerated.”
– Sanjay Sharma, Senior Financial Services Analyst
This report discusses the following key topics:
The Canadian consumer banking industry is dominated by the six major banks, but there is strong competition, not only among them, but from smaller virtual banks, regional banks and credit unions. However, in this highly competitive market, banks cannot stand still. The advent of mobile banking and the threat of new entrants into the retail banking market from non-financial services industries require Canadian banks to stay focussed on providing an excellent customer experience. Banks need to meet the basic needs of their customers, but beyond that they need to know their customers, reward their loyalty and enable them to interact in a seamless way with the bank — when, where and how the customers want.
This report provides a consumer research overview of banks & credit unions in Canada, exploring consumer choices of main financial institution (FI), tenure and satisfaction with main FI, information sources used to research financial products, intention to switch and factors that influence the decision to switch or stay with their main FI as well as attitudes towards banks and credit unions.
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.