The Soap, Bath and Shower Market - China - September 2012
US $4,509.30 (Excl.Tax)Excl. Tax Buy Now
‘Naturalness’ continues to be a key trend in China, with the SBS products market being no exception to this, and there are still many opportunities for growth in this area. Naturalness is perceived as being safer, healthier and more premium, and the Chinese government’s involvement in legislation and regulation has helped to strengthen the safety credentials of SBS products and indirectly has increased the demand for naturalness in SBS products.
Continued growth in income has meant that consumers are increasingly willing and able to trade up to buying higher value and better quality products. That said, premiumisation is somewhat lacking in the SBS market in China, and represents an opportunity for growth. In order to build on the ‘bath and shower care’ concept, brands will need to focus on extending bath and shower product benefits, collaborate with bath spas in China and invest in premium or specialty stores in order to strengthen their brand and premium credentials.
Consumers are increasingly attaching emotions to their bath or shower sessions, with many treating baths and showers as a pampering and relaxing indulgence; aspects such as aromatherapy, fragrance and gifting that connect with these extended lifestyle ideals, are therefore worth exploring in order to connect better with consumers’ lifestyle needs.”
– Eileen Ngieng – Senior Research Analyst
Some questions answered in the 'Soap Bath and Shower Market - China' report include:
Soap, bath and shower (SBS) products cover solid and liquid soap, bath and shower products for men, women, unisex and children. This includes baby, family, deodorant, intimate, medicated soaps, bacterial/sanitisers, syndet (synthetic detergents/surfactants) soap bars and balls, syndet soap liquids and gels. In addition, this includes foams, oils, gels, milks, pearls, salts, melts, tablets and powders that are added to bath water, and also includes gels, creams, body wash, scrubs, shampoos and mousses. The scope of this report excludes facial cleansers, scrubs and talcum powder.
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.