The Soap, Bath and Shower Market - China - September 2012
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‘Naturalness’ continues to be a key trend in China, with the SBS products market being no exception to this, and there are still many opportunities for growth in this area. Naturalness is perceived as being safer, healthier and more premium, and the Chinese government’s involvement in legislation and regulation has helped to strengthen the safety credentials of SBS products and indirectly has increased the demand for naturalness in SBS products.
Continued growth in income has meant that consumers are increasingly willing and able to trade up to buying higher value and better quality products. That said, premiumisation is somewhat lacking in the SBS market in China, and represents an opportunity for growth. In order to build on the ‘bath and shower care’ concept, brands will need to focus on extending bath and shower product benefits, collaborate with bath spas in China and invest in premium or specialty stores in order to strengthen their brand and premium credentials.
Consumers are increasingly attaching emotions to their bath or shower sessions, with many treating baths and showers as a pampering and relaxing indulgence; aspects such as aromatherapy, fragrance and gifting that connect with these extended lifestyle ideals, are therefore worth exploring in order to connect better with consumers’ lifestyle needs.”
– Eileen Ngieng – Senior Research Analyst
Some questions answered in the 'Soap Bath and Shower Market - China' report include:
Soap, bath and shower (SBS) products cover solid and liquid soap, bath and shower products for men, women, unisex and children. This includes baby, family, deodorant, intimate, medicated soaps, bacterial/sanitisers, syndet (synthetic detergents/surfactants) soap bars and balls, syndet soap liquids and gels. In addition, this includes foams, oils, gels, milks, pearls, salts, melts, tablets and powders that are added to bath water, and also includes gels, creams, body wash, scrubs, shampoos and mousses. The scope of this report excludes facial cleansers, scrubs and talcum powder.
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