Bathroom and Bathroom Accessories - UK - August 2018
"The rise of online sellers in the bathroom market has been rapid, with several companies reaching a substantial size. Their emphasis on price is a key factor in drawing customers away from retailers with shops, but there is more to it than this. Consumer expectations of shopping are changing and people expect to be able to get what they want on the internet and like to buy online. Conventional retailers, with shops, are already investing heavily in their online platforms and, to compete successfully in the future, must continue to make it easy for their customers to shop with them online as well as offline. Expect to see more online developments including chat with a designer, greater flexibility about shopping touchpoints and more promises that prices and value for money are unbeatable."
- Jane Westgarth, Senior Retail Analyst
This Report looks at the following areas:
- Will disruption in the DIY market play into the hands of independents?
- Will consumers buy into smart bathrooms?
- How much do installation services matter?
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