Bathrooms and Bathroom Accessories - UK - August 2015
“The trend to want en-suite bathrooms is encouraging home owners to add extra bathrooms, sometimes by extending their homes. This is stimulating demand for showers as well as for bathroom fittings that work well in small spaces. People also want sleek, stylish bathrooms, inspired by what they see on television as well as their experiences of staying in hotels. This is helping fuel demand for fully fitted bathroom furniture which allows them to store their possessions out of sight making for a sophisticated look in the bathroom.”
– Jane Westgarth, Senior Market Analyst
This report discusses the following key topics:
- Bathrooms boom online
- Are people motivated by saving water?
- Will the connected bathroom become a reality?
Buying a home is one of the main stimulants to refitting bathrooms so the buoyant housing market, combined with a rise in consumer confidence has meant growth in consumer spending on bathrooms from 2013-14. We expect some 15% growth from 2015-20 as the economy remains strong.
Some 70% of the population have a full body wash at least daily, predominantly by showering, and over 50% of adults say they never have a bath. The popularity of showers is translating into high demand within the bathroom market and we see more homes adding en-suite bathrooms as people who own homes improve rather than move. In the research conducted for this report 6% of purchasers said that they had bought bathroom fittings because they wanted an additional bathroom or shower room for their home.
The industry is developing bathroom fixtures and fittings that use less water and less energy. Importantly the bathroom manufacturers are helping consumers to understand and make informed decisions with a water-labelling scheme. Smaller homes and the size of additional bathrooms are also a factor influencing demand, as people need to fit everything they want into smaller spaces. We look at the factors people find important when choosing their bathrooms and some of the touch points that sway their decisions.
This report addresses the market for bathroom furniture and accessories bought for use in domestic premises, either by end users or small professional installers on behalf of end users.
Bathroom furniture includes:
- Sanitary ware (washbasins, WCs and baths)
- Shower enclosures
- Screens and trays
- Fitted bathroom furniture/modular bathroom furniture
- Mixers and taps.
The product areas included in bathroom accessories:
- Toilet brushes and holders
- Bath racks
- Toilet roll holders
- Mirrors (shaving etc)
- Soap holders
- Toothbrush or mug racks and holders
- Small cabinets
- Towel rails and rings
- Flush handles
- Light pulls.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.