Bathrooms and Bathroom Accessories - UK - August 2016
“When households think about choosing a bathroom retailer for a refit, full-service retailers that offer fitting and planning services top their priorities, so services have become an essential factor in the marketing mix. More than 60% of British homes share one bathroom and people want to manage the clutter that comes with this, including more storage space, cupboards to keep toiletries and cleaning products out of sight and useful caddies in the shower. This creates plenty of ways for retailers to add value to a bathroom makeover. More than this, people want a pleasing ambience in their rooms and this helps drive demand for bathroom accessories, as well as finishing off the room with the right lighting.”
– Jane Westgarth, Senior Market Analyst
This report answers the following questions:
- How much influence does the builder/fitter have in choosing where to buy?
- What are the key factors that influence choice of bathroom retailer?
- Are people interested in water-saving bathrooms?
For the purposes of this Report, Mintel has used the following definitions:
This Report addresses the market for bathroom furniture and accessories bought for use in domestic premises, either by end users or small professional installers on behalf of end users.
Bathroom furniture includes:
- sanitary ware (washbasins, WCs and baths)
- shower enclosures
- screens and trays
- fitted bathroom furniture/modular bathroom furniture
- mixers and taps.
The product areas included in bathroom accessories:
- toilet brushes and holders
- bath racks
- toilet roll holders
- mirrors (shaving etc.)
- soap holders
- toothbrush or mug racks and holders
- small cabinets
- towel rails and rings
- flush handles
- light pulls.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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