Beach Holidays - UK - February 2018
“Holidaymakers are more likely to cut back on short city breaks in the low seasons, rather than forgo their longer summer beach break. This gives operators the chance to diversify their beach products, offering more options to customise beyond the traditional 'fly and flop' break.”
– Fergal McGivney, Senior Travel Analyst
This Report looks at the following areas:
- The all-inclusive divide for beach breaks
- Targeting families, couples and solo travellers
- A flexible approach to payments can help families afford beach breaks
- Older consumers have the means to pay upfront and are least put off by economic uncertainty
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