Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Beach Holidays - UK - February 2018

“Holidaymakers are more likely to cut back on short city breaks in the low seasons, rather than forgo their longer summer beach break. This gives operators the chance to diversify their beach products, offering more options to customise beyond the traditional 'fly and flop' break.”
– Fergal McGivney, Senior Travel Analyst

This Report looks at the following areas:

  • The all-inclusive divide for beach breaks 
  • Targeting families, couples and solo travellers
  • A flexible approach to payments can help families afford beach breaks
  • Older consumers have the means to pay upfront and are least put off by economic uncertainty

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Scope of this Report
      • Executive Summary

          • The market
            • Beach holiday market should remain fairly robust despite a slowdown in the wider market
              • Figure 1: Overseas beach holiday market volume, 2014-18
            • Spain is still benefitting from a contraction in the North African Market
              • The consumer
                • Over half of UK consumers took a beach holiday in 2017
                  • Figure 2: Beach holiday destinations visited in the 12 months to December 2017
                • High demand for Spain, but Portugal offers real value
                  • Figure 3: Beach holiday destinations visited in the 12 months to December 2017
                • Potential boost on the cards for winter breaks as ban on flights to Tunisia is lifted
                  • Figure 4: When beach holiday was taken, December 2017
                • All-inclusive deals could be more attractive for consumers on a budget
                  • Figure 5: Beach holiday booking, package vs independent, December 2017
                • Costly nature of family holidays could impact family holiday plans
                  • Figure 6: Spending on beach holidays, December 2017
                • High profile collapses of big travel brands mean financial protection for consumers is essential
                  • Figure 7: Attitudes towards beach holidays, December 2017
                • What we think
                • Issues and Insights

                  • The all-inclusive divide for beach breaks
                    • The facts
                      • The implications
                        • Targeting families, couples and solo travellers
                          • The facts
                            • The implications
                              • A flexible approach to payments can help families afford beach breaks
                                • The facts
                                  • The implications
                                    • Older consumers have the means to pay upfront and are least put off by economic uncertainty
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Strong growth in overseas trips
                                            • However, a slowdown in growth is expected…
                                              • ...but beach breaks should fare better than other holiday types
                                                • There are still plenty of budget options for consumers
                                                  • Spain is still benefitting from a contraction in the North African Market
                                                    • Which destinations will be popular in 2018?
                                                    • Market Size and Forecast

                                                      • Beach holiday market should remain fairly robust despite a slowdown in the wider market
                                                        • Opportunities for beach-plus holidays
                                                          • Figure 8: Overseas beach holiday market volume, 2014-18
                                                          • Figure 9: Overseas holiday market volume and value*, 2012-22
                                                          • Figure 10: Forecast of overseas holiday market volume, 2012-22
                                                        • Forecast methodology
                                                        • Segment Performance

                                                          • Spain is still benefitting from a contraction in the North African Market
                                                              • Figure 11: Number of trips to countries that are beach holiday destinations, Q1-3 2015 - Q1-3 2017
                                                            • Which destinations will be popular in 2018?
                                                              • Bulgaria is cheapest in terms of costs whilst away
                                                                • Cost of flights means Spain and Portugal are likely to hold higher appeal
                                                                    • Figure 12: Post Office Holiday Costs Barometer, 2018
                                                                • Companies and Brands – What You Need to Know

                                                                  • TUI is the UK’s largest beach holiday provider
                                                                    • Jet2holidays expansion sees it move into second place
                                                                      • Thomas Cook hit hard by contraction in North African markets
                                                                        • Tunisian beach market reopens in 2018
                                                                          • Revolut partners with Thomas Cook Money to provide pay-per-day geolocation travel insurance
                                                                            • Low-cost carriers expanding into new markets
                                                                            • Key Players and Market Share

                                                                              • ATOL holders – Key players in the beach market
                                                                                • TUI
                                                                                  • Overview
                                                                                    • Beach holiday product range
                                                                                      • Recent developments
                                                                                        • Financial performance
                                                                                          • Jet2holidays
                                                                                            • Overview and product range
                                                                                              • Recent activity
                                                                                                • Financial performance
                                                                                                  • Thomas Cook
                                                                                                    • Overview and product range
                                                                                                      • Recent developments
                                                                                                        • Financial performance
                                                                                                          • On the Beach
                                                                                                            • Overview and recent activity
                                                                                                              • Financial performance
                                                                                                                • Figure 13: Passengers licensed under ATOL protection, by top 10 ATOL holders, 2011-18
                                                                                                            • Launch Activity and Innovation

                                                                                                              • Tunisian beach market reopens in 2018
                                                                                                                • Thomas Cook incorporates customisation into its package offerings
                                                                                                                  • Revolut partners with Thomas Cook Money to provide pay-per-day geolocation travel insurance
                                                                                                                    • Low-cost carriers expanding into new markets
                                                                                                                    • The Consumer – What You Need to Know

                                                                                                                      • Over half of UK consumers took a beach holiday in 2017
                                                                                                                        • Potential boost on the cards for the winter beach market
                                                                                                                          • Package and all-inclusive products more common in the beach market
                                                                                                                            • Two thirds of the beach holidaymaker population went with their partner
                                                                                                                              • Just under a tenth can be classed as true luxury travellers
                                                                                                                                • Families are more willing to take on debt to afford beach breaks
                                                                                                                                  • An alternative to the fly-and-flop beach holiday
                                                                                                                                  • Beach Holiday Destinations

                                                                                                                                    • Over half of UK consumers took a beach holiday in 2017
                                                                                                                                      • Figure 14: Beach holiday destinations visited in the 12 months to December 2017
                                                                                                                                      • Figure 15: Beach holiday destinations visited in the 12 months to December 2017
                                                                                                                                    • 25-34s – Key targets for beach holidays
                                                                                                                                      • Figure 16: Beach holiday destinations visited in the 12 months to December 2017, by age
                                                                                                                                    • Regional differences in beach holiday taking
                                                                                                                                      • Londoners favour overseas beach trips
                                                                                                                                        • The rejuvenation of Blackpool
                                                                                                                                            • Figure 17: Beach holiday destinations visited in the 12 months to December, by region 2017
                                                                                                                                        • Time of Year and Planning

                                                                                                                                          • Potential boost on the cards for the budget winter beach market
                                                                                                                                            • Figure 18: When beach holiday was taken, December 2017
                                                                                                                                          • Summer beach holidaymakers take a little longer when planning
                                                                                                                                            • Figure 19: Planning time for last beach holiday, December 2017
                                                                                                                                            • Figure 20: Planning time for last beach holiday, December 2017
                                                                                                                                          • Younger holidaymakers are more spontaneous
                                                                                                                                          • Booking Beach Holidays

                                                                                                                                            • Package and all-inclusive products more common in the beach market
                                                                                                                                                • Figure 21: Beach holiday booking, package vs independent, December 2017
                                                                                                                                              • All-inclusive beach holidays split between luxury and budget
                                                                                                                                                  • Figure 22: All-inclusive beach holiday bookings, by socio-economic status, December 2017
                                                                                                                                                • All-inclusive sales could increase in 2018 as consumers look to monitor spending
                                                                                                                                                  • Figure 23: Package vs independent holidays, Q1-Q3 2016 - Q1-Q3 2017
                                                                                                                                                  • Figure 24: Package holidays booked by UK residents, by country, Q1-3 2016 vs Q1-3 2016
                                                                                                                                              • Travel Partners for Beach Holidays

                                                                                                                                                • Two thirds of the beach holidaymaker population went with their partner
                                                                                                                                                  • Figure 25: Travel partner on beach holidays, December 2017
                                                                                                                                                  • Figure 26: Jet2holidays Hold my Hand advertising campaign, 2017
                                                                                                                                                • Targeting solo travellers
                                                                                                                                                  • Figure 27: Travel partner on beach holidays, December 2017
                                                                                                                                              • Spending on Beach Holidays

                                                                                                                                                • Just under a tenth of beach-goers can be classed as true luxury travellers
                                                                                                                                                  • Figure 28: Spending on beach holidays, December 2017
                                                                                                                                                • Younger consumers cutting back on short breaks may mean they spend more on beach breaks
                                                                                                                                                    • Figure 29: Spending on beach holidays, December 2017
                                                                                                                                                • Methods of Payment for Beach Holidays

                                                                                                                                                  • Flexible payments can help consumers afford holidays and are a good way to build loyalty
                                                                                                                                                    • Figure 30: Paying for beach holidays, December 2017
                                                                                                                                                  • Older consumers have the means to pay upfront
                                                                                                                                                    • Credit cards favoured by middle-aged and affluent holidaymakers
                                                                                                                                                    • Attitudes towards Beach Holidays

                                                                                                                                                      • Older holiday makers are particularly concerned about financial protection
                                                                                                                                                          • Figure 31: Attitudes towards beach holidays, December 2017
                                                                                                                                                        • Rising costs of living putting pressure on family spending
                                                                                                                                                          • A weak Pound could put younger beach holidaymakers off
                                                                                                                                                          • Beach Holiday Preferences

                                                                                                                                                            • Consumers are seeking alternatives to the fly-and-flop beach holiday…
                                                                                                                                                              • Figure 32: Preferences for beach holidays, December 2017
                                                                                                                                                            • …but relaxation still a fundamental part of beach holidays
                                                                                                                                                              • Figure 33: Preferences for beach holidays, December 2017
                                                                                                                                                            • Experiential and transformational travel are the antidote to the ‘boring beach’
                                                                                                                                                                • Figure 34: Experiences available on Airbnb’s website, January 2018
                                                                                                                                                              • For parents, family holidays are all about connecting with their children
                                                                                                                                                                  • Figure 35: Preferences for beach holidays, December 2017
                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                  • Abbreviations
                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                      • CHAID analysis methodology
                                                                                                                                                                        • Figure 36: Target groups based on statements about beach holidays – CHAID – Table output, November 2017
                                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                                      • Forecast methodology
                                                                                                                                                                          • Figure 37: Best- and worst-case forecast for overseas holiday market volume, 2017-22

                                                                                                                                                                      Beach Holidays - UK - February 2018

                                                                                                                                                                      £1,995.00 (Excl.Tax)