Beauty and Personal Care Accessories - US - June 2017
"The BPC (beauty and personal care) accessories market experienced gains in 2017 (est), driven by strong consumer interest and increased availability of make-up brushes and sponges. Going forward, brands can nurture interest in make-up brushes by positioning themselves as experts and providing women with the tools they need to confidently apply make-up. Concerns over germs can also present opportunity for germ-resistant materials or products that signal to consumers when it’s time to replace a germy BPC accessory. Finally, blender sponges are on-trend and may increase the repertoire of BPC accessories that women own."
- Margie Nanninga, Beauty & Personal Care Analyst
This Report discusses the following key topics:
- Topical products outpace BPC accessory sales
- Price-conscious shoppers make it hard to differentiate offerings
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